AI & DIGITAL MARKETING NEWS
Martech Mashup: Dropbox's gift for Business Users
Dropbox has released a new set of tools aimed at enterprise users. Here’s the low down. Straight shooter First off, the admin console has been ....
24/07/2017
Instagram cracks it with Marketing Spam
24/07/2017 SMK Editor
In a sensible move that's long overdue, Instagram is pushing back against marketing spam in a big way. Spamalot There are an increasing ....
Report: Sports celebs give sponsor ROI
21/07/2017 SMK Editor
A report from sports sponsorship outfit hookit shows what some of the biggest social media influencers are achieving for global brands. Ronaldo thrashes Neymar, Bolt The report upholds soccer player Christiano Ronaldo ....
Vimeo’s Partner Network
21/07/2017 SMK Editor
With its new Partner Network, Vimeo promises to unite creators, marketers and brands, with ‘seamless integrations and powerful collaborations’. With that pitch, you might think it’s a platform sp ....
Snapchat gets real about TV, partners with HBO
21/07/2017 SMK Editor
Snapchat sure is making make hay while the social sun is shining. Shortly after announcing its plans for TV-style programming, the platform has upped its production cred by partnering with HBO. Box Office Snapchat has signed a two-year deal with ....
Optimise Instagram with Later
20/07/2017 SMK Editor
When is the best time to post on Instagram? The latest update from Later promises tailored intel for your account. The Need Posting at the right time can be tricky. Later’s own ....
Selfie styles on video with Kombie
20/07/2017 SMK Editor
New app Kombie is taking selfies in a very Snapchat direction, and maybe beyond. Co-created by Baz Palmer (of Hunters & Collectors fame), it lets selfie snappers step into existing videos with relati ....
What If: Inside Pinterest's first Ad Campaign
20/07/2017 SMK Editor
Pinterest announces they don’t just want users to try new things, but to be encouraged to go against the grain as well. Sure, you’re Pinterested, but are you ready? Pinterest has posted statistics that site 84% of users say t ....
Snapchat Spectacles dabble in Augmented Reality
19/07/2017 SMK Editor
They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting ....
Rank Facebook Posts based on Reactions
19/07/2017 SMK Editor
Are Likes now passé on Facebook? Perhaps not quite, but Reactions are quickly gaining traction. In fact, there’s now a way to rank your Facebook posts, based on Reactions. Smiley Face? That’s right. ....
Maccas turns to Snapchat to recruit Millennials
19/07/2017 SMK Editor
Attempting to round up a bunch of fresh employees, McDonald’s has turned to Snapchat for an innovative recruitment process. I’ll take one job to go, please McDonald’s has broadened its reach for young men and women with ....
WhatsApp unveils new Bag of Tricks
18/07/2017 SMK Editor
WhatsApp is keeping up with the Joneses, and has launched three visual-inspired features. Look at me WhatsApp has new bells and whistles for Filters, Albums, and Reply Shortcuts. There are now five filters available to jazz up WhatsApp photos, vi ....