[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

Snapchat's self-serve tools for Marketers

Making up for lost time, Snapchat has rolled out some sweet new tools for advertisers. They are the Snap Publisher tool, the Snapchat Certified Partners program, and a self-serve Ad Manager. Self-Serve The Snap Publisher tool is designed for buil ....

28/07/2017

The recent testimony of FBI Director James Comey has sparked a renaissance in live news coverage across major affiliates, all through Facebook Live. Live like never before With 26 million live views total, the Sinclair Broadcast Group se ....

Google Drive is about to get Bigger

27/07/2017 SMK Editor

With Google, bigger is almost always better. And so goes the thinking behind a sizeable update for Google Drive. Drive me Home Google Drive will soon be able to back up your entire computer, via a new app called ....

Google’s Algorithm Update: FAQs

27/07/2017 SMK Editor

Google has updated its search protocol with an algorithm that lowers the ranks of heavy affiliate sites, and sponsored content. Putting an end to the reuse of fake news In what has been playfully dubbed the “Fred update,” sit ....

YouTube's new 360 tools for Brands

27/07/2017 SMK Editor

While 360 videos are cool (Mark Zuckerberg certainly thinks so), making sure viewers look in the right place at the right time can be challenging. Especially when creating ....

Facebook's new toys for Marketers

26/07/2017 SMK Editor

Facebook has rolled out two new targeting tools aiming to connect brands with the users most likely to buy their products. Match ma ....

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Here’s a cute little update for all you emoji lovers out there. Google's keyboard app Gboard now lets you draw and ....

Facebook has just given Group Admins a lot more power on the platform. Here’s what you need to know. Group Think? ....

Twitter has kitted out Direct Message with shiny new Customer Service tools, giving users more scope to engage with brands. Message in a Button Brands can now add buttons to Direct Messages, which allow customers to take certain actions. For exam ....

Here’s one that’s slipped under the radar: Facebook has quietly adopted Twitter’s most iconic point-of-difference, the 140-character limit. Well, sort of. Speed limits apply Facebook now limits posts to 130-characters to US user ....

Better late than never, right? While Messenger has a lot of skin in the game when it comes to business customers, now Apple is playing catch up. But is it too late? Pay Day Apple is developing a service with enterprise capabilities for iMessage, ....

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While Facebook is closing in on 2 billion users, how many of them can you realistically reach? Potentially a whole lot more now, thanks to Facebook’s AI brushing up its language skills. Me Gusta Facebook Messenger’s assistant, ....