[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

Android Pay comes to New Zealand

While the silly season might be over, New Zealanders have a new way to shop in 2017 – thanks to Google. Android Action ....

12/01/2017

Facebook at Work will launch its own collaboration app platform, in a direct move into Slack's backyard. Talk the talk Launched in October, Facebook at Work is the social network's enterprise product for brands. The planned app will be ba ....

Facebook IQ: How to stay on Message

11/01/2017 SMK Editor

Facebook has released a report outlining how brands can better stay on message. Text time Facebook IQ surveyed 12,500 users across 14 markets to und ....

Looking to do something a little different with your marketing in 2017? A study from Buffer strongly suggests putting your money into social video. Watch this ....

After being in development more than four years and in beta most of 2016, Amazon Go might be coming to a shop near you soon. Close the pod bay doors G ....

Looking for a fresh start our of uni, or to recruit some new talent? LinkedIn has released a study on the most popular ....

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British start-up Pixoneye has developed technology that scans a smartphone’s photo galleries and generates consumer insights based on what it finds. Peek into customers’ lives The software behind Pixoney ....

Facebook has recently launched Creative Hub, a new space where marketers can get inspiration, and information, from top mobile campaigns. On-the- ....

Is bigger really better? YouTube thinks so, as content creators can now stream in glorious 4K. Bigger than Ben-Hur? What does that mean exactly? That you can now broadcast with a resolution four times clearer than the standard 1080p. While the up ....

Twitter Moments gets more Personal

09/01/2017 SMK Editor

Twitter has updated Moments, now letting mobile users create and curate their own experiences. Momentous update Moments lets you collate tweets, images, and vid ....

A new report shows FMCG brands are leading the pack when it comes to digital video. Visionary? The IAB PWC Online Advertising Expenditure Report reveals that FMCG advertisers now account for 23.5% of digital video expenditure and spending in Australia.&n ....

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MailChimp has launched Product Blocks, designed to help e-commerce stores feature multiple products in email campaigns. Shopping centre Once your store is ....