AI & DIGITAL MARKETING NEWS
Five tips to Facebooking from Alexia Purcell
Without engagement content won’t spread but without content, there is nothing to spread. This is our motto. When it comes to Facebook posts we are always looking at ways to maximise the engagement. How can we get more likes, more comments, more shares on thi ....
07/12/2016
WhatsApp expands into Video Calling
07/12/2016 SMK Editor
Voice-only is so 2015. WhatsApp has just joined 2016 and rolled out its own video-calling feature. Say my name WhatsApp's 1 billion users on iOS, Android, and Windows can now video chat with one another to their heart's content. The featu ....
Google Allo now predicts your next emoji
07/12/2016 SMK Editor
Google's nascent messaging app Allo has just added another millennial-inspired feature: the ability to predict what emoji or sticker you're going to use next. Smiley face? ....
TV-Assisted Targeting Owns the Moment
07/12/2016 SMK Editor
In a multi-screen age, connecting with a captive audience gathered around the telly may feel like an impossible challenge. But what if you could harness both screens? Numbers Tell the Story Research has found that ....
Facebook Pages, Instagram & Messenger get Unified Inbox
06/12/2016 SMK Editor
While Facebook owns many profitable properties, they don't always play together that well. This might be about to change with the announcement of a unified inbox. Stay on ....
Instagram joins gang, goes Live
06/12/2016 SMK Editor
Instagram has finally embraced Live video chats, joining Messenger, WeChat, Snapchat, and pretty much everyone else. In the moment Instagram announced the news in a ....
ZIVA uses smart, wearable tech to commercially connect
05/12/2016 SMK Editor
ZIVA is a new marketing platform that aims to transform the way brands connect with their customers. The Sydney-based start-up enables businesses to use the Inter ....
Google Announces Changes to Mobile Search
05/12/2016 SMK Editor
Google has announced a major upcoming change to mobile search rankings. The change could have serious effects on businesses that rely on search for success. What’s happening From 10 January 2017, Google will start penalising web pages that include ....
Martech Mashup: Oracle Marketing Cloud
05/12/2016 SMK Editor
Oracle has beefed up its Content Marketing and B2B marketing automation platforms. The new additions are intended to help marketers better create and distribute content and map customer behaviour. New Content Portal Oracle’s new Content Portal auto ....
Facebook brings Instant Games to Messenger
02/12/2016 SMK Editor
Just months after building mini-games into Messenger, Facebook is reportedly preparing 'Instant Games' for the popular chat app. Family fun Basketball, soccer and chess mini-games appeared in Messenger earlier this year, with users takin ....
Stat Attack: Video Ads winning Retail
02/12/2016 SMK Editor
Increased targeting functions have boosted ad spend on Facebook, Instagram, Twitter and Pinterest, according to new research by Kinetic Social. Big changes The US social ad services company, whose clients include EA Sports, H&M, American Exp ....
Instagram beefs up Stories
02/12/2016 SMK Editor
Instagram has added a few new features to its Snapchat-inspired Stories. Upskilled In a nod to sharing, you can now include Mentions of other us ....