Instagram beefs up Stories

02/12/2016 SMK Editor

Instagram has added a few new features to its Snapchat-inspired Stories. Upskilled In a nod to sharing, you can now include Mentions of other us ....

Branded Content now free for Facebook Verified Pages

01/12/2016 SMK Editor

Facebook has loosened the reigns and will now allow Verified Pages to share branded content. Content Kings Branded content covers a broad swathe of posts: text, photos, video, Instant Articles, links, 360 and Live videos.  Now Verified Pages ....

Instagram Ads go Vertical

01/12/2016 SMK Editor

Instagram ads have just grown up, or at least gotten more vertical thanks to a new update. Rise and shine Photo and video ads can now be upload ....

Messenger Rooms tests in Australia

01/12/2016 SMK Editor

Facebookhas chosen Australia as the first market to test its new(ish) Messenger feature: Rooms. Talk to me Rooms is essentially a public chat feature. It's set up in a bulletin-board style and allows you to chat with strangers in real time. R ....

Facebook turns its sights on LinkedIn

30/11/2016 SMK Editor

First there was mobile, then there was video. Now Facebook is making a move into LinkedIn's backyard with a new job search feature. Linking Up As reported in ....

Immersion shakes up mobile video ads

30/11/2016 SMK Editor

A new Haptic Ad Service from Immersion lets marketers and advertisers create mobile video ads that pulse, vibrate and shake. Tapping into how user’s feel In a recent study, Immersion found that video ads with haptics resulted in a 41 percent increa ....

CMRA turns Apple Watch into video cam

30/11/2016 SMK Editor

Apple Watch is going video-capable. A new camera-enabled wrist band called the CMRA is on the way. Hardware for easy wearable video The CMRA features two cameras. The self-facing one is 2-megapixe ....

Twitter test opens up character limit

29/11/2016 SMK Editor

Change keeps coming to Twitter, with the company finally testing its extended replies system. Freedom Announced earlier in 2016, Twitter has stopped counting @mentions in replies as part of the 140-character limit.   ....

Facebook testing ads on Apple TV

29/11/2016 SMK Editor

Facebook's ambitions for the small (connected) screen continue apace - with new trials for ads on Apple TV and Roku. TV time Facebook will reportedly use its massive cache of data to target ads shown on channels A+E and Tubi TV. This is essen ....

SMK Explores: Snapchat Ad Targeting

29/11/2016 SMK Editor

A few years ago, Snapchat CEO Evan Spiegel ruffled some feathers when he described precision targeted advertising as ‘creepy’. He claimed that Snapchat wouldn’t be following Facebook’s lead in using detailed user data for advertising purposes. ....

YouTube's new Comments section for Creators

28/11/2016 SMK Editor

The YouTube comments section has long been the wild west of the internet: a free-for-all where many colourful opinions, and expletives, roam free. Now YouTube is trying to refine its conversations skills with an update for creators. Chatterbox Yo ....