The difference between Earned, Owned and Paid media

25/11/2016 SMK Editor

Understanding how consumer touchpoints impact the buyer’s journey is paramount to a successful marketing strategy. The analyses of those findings orient marketing KPIs and enable tangible business improvements.    Understand ....

Facebook releases Business Influencers Guide

25/11/2016 SMK Editor

Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The gu ....

Twitter's new tools for reaching customers

25/11/2016 SMK Editor

Twitter has rolled out Quick Replies and Welcome Message, two new customer service tools for brands. ....

Twitter takes shortcut to clean reading

24/11/2016 SMK Editor

As Facebook and Google gear up with Instant Articles and AMP respectively, Twitter's iOS app has taken a shortcut to better mobile viewing. ....

YouTube Space pops up in Sydney

24/11/2016 SMK Editor

YouTube hit the harbour city in November as Sydney's Australian Film, Television and Radio School hosted Australia's first Pop-up Space. New experiences YouTube Pop-up Spaces offer content creators a professional ....

Snapchat and Instagram go head-to-head

24/11/2016 SMK Editor

Snapchat has been tipped to go cold before Instagram even as it leads the way in 2016, a survey commissioned by Adweek has found. Fan favourite Adweek, through Survata, asked 511 Instagram and Snapchat users aged 13-34 a series of questions abou ....

Apple Launches paid search ads for App Store

23/11/2016 SMK Editor

Apple has recently made their first foray into paid search advertising with App Store search ads. Although it’s still early days, results are showing big promise for app developers looking to acquire users. Apple’s slice of the advertising pie ....

Google has VR in its sights with new acquisition

23/11/2016 SMK Editor

The potential for virtual reality technology gets a boost with Google’s recent acquisition of Eyefluence. Judging by the recent launch of the Daydream VR headset, Google seems deter ....

Social fails – the bad and the very very bad

23/11/2016 SMK Editor

We all know engagement is key to getting the most out of your social community.   But there’s a line that once crossed can give you more exposure than you’d bargained for (just ask Taylor Swift).   ....

Facebook Study: How to attract Omni-Channel Shoppers

22/11/2016 SMK Editor

The clever clogs at Facebook IQ, Facebook's research division, have released a new study showing how brands can attract the lucrative (and gro ....

Augmented Reality: It Takes Phab2 To Tango

22/11/2016 SMK Editor

Tango is Google’s new augmented reality system for smartphones. Augmenting reality, differently Tango can sense the devices position and orientation, relative to its environment. Advancing upon existing technologies, Tango does this us ....