Apple Intelligence Pushes Into Brand Discovery

21/09/2026 James Fitzgerald

Apple’s long-promised Siri overhaul is finally arriving, after years in which asking Siri anything remotely complicated often felt like a test of patience rather than artificial intelligence. The new Siri AI is designed to fix that. It can understand personal context ....

"Meta One" Adds Paid Business Tools

21/09/2026 James Fitzgerald

Meta is bundling more AI, business and creator tools into a new subscription service called Meta One. The business plans combine verification, account protection, publishing tools, audience insights, additional WhatsApp functionality and greater access to Meta Business Ag ....

Google Expands Search Ads Into AI Mode

21/09/2026 James Fitzgerald

Google is testing a more controlled route into AI Mode, allowing text ads from traditional Search campaigns using exact and phrase match keywords to appear when user intent is sufficiently clear. Google has been steadily pushing more of Search advertising towards AI-led t ....

Canva Expands AI Creative Workflows

15/09/2026 James Fitzgerald

Canva has rolled out more than 100 updates across its Visual Suite, expanding how teams create, edit and move work between formats inside the platform. The latest changes span presentations, video, Docs, Sheets, Whiteboards and Canva AI, with more emphasis on moving betwe ....

Meta AI Pushes Deeper Into Brand Discovery

15/09/2026 James Fitzgerald

Meta’s latest AI launch adds another layer to how people may discover brands, products and services across its platforms. Muse, launched on 8 September, is Meta’s new personal AI agent. It can carry out tasks across apps, help with planning and progress longer-term go ....

ChatGPT Pushes Into Business Intelligence

15/09/2026 James Fitzgerald

OpenAI is pushing ChatGPT further into business reporting and analysis with a new Data agent inside ChatGPT Work. Launched on 10 September, Data can connect to company information, investigate performance questions, build interactive dashboards and produce reports through ....

[STUDY] AI Puts Pressure On Client Agency Relationships

08/09/2026 James Fitzgerald

AI is starting to change the economics of media buying at the same time that CMOs are already under pressure to get more from flat budgets and leaner teams. Gartner expects more than 70% of global advertising spend to flow through self-service platforms where AI materiall ....

ChatGPT Ads Reach US$1bn In 200 Days

08/09/2026 James Fitzgerald

ChatGPT Ads has reached a US$1 billion annualised revenue run rate less than 200 days after launch, giving OpenAI an advertising business of meaningful scale far sooner than many would have expected. The company says tens of thousands of advertisers are already using the ....

ChatGPT Work Expands Business Automation

31/08/2026 James Fitzgerald

For most organisations, generative AI still begins with someone deciding to use it. A marketer opens ChatGPT, asks for an analysis, uploads a document or gives an agent a task. Even increasingly sophisticated AI systems usually wait for a person to initiate the process. C ....

Meta Removes More Advertiser Controls

31/08/2026 James Fitzgerald

Meta advertisers may soon lose another familiar control inside Ads Manager, with the company beginning to alert some users that placement options could be removed from ad sets, potentially limiting their ability to decide where campaigns appear across Meta’s advertising ec ....

[STUDY] ChatGPT Ads Defy An Easy Verdict

31/08/2026 James Fitzgerald

ChatGPT Ads have been live for six months. That is apparently long enough for people to start deciding whether they work. The available evidence suggests the answer is considerably less satisfying. Some early advertisers are reporting expensive clicks, limited engageme ....