Google Expands Store Ratings to AU, UK and More
In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027. The shift underscores the growing significance of customer trust and experience in influencing online p ....
18/10/2024
Facebook Releases Youth Inspired Redesign
14/10/2024 James Fitzgerald
Facebook is reinventing itself to regain the attention of younger users, many of whom have migrated to platforms like TikTok and Instagram. Recent data shows 40 million young adults in the US and Canada use Facebook daily, the highest level of engagement among this demogr ....
[NEW STUDY] Video Gen AI Is Booming
08/10/2024 James Fitzgerald
A new report from YouTube has shed light on the real world usage levels and applications of generative AI in the video creative process. The ....
[NEW STUDY] Navigating Digital Ad Bidding Strategies
01/10/2024 James Fitzgerald
In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an on ....
Meta Releases Expanded AI Tools for Businesses
28/09/2024 James Fitzgerald
Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta's latest announcements focus on providing sol ....
LinkedIn Culls Community Top Voices (Gold Badge)
28/09/2024 James Fitzgerald
In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold "Community Top Voice" badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future ....
TikTok Expands Search Ad Campaigns
26/09/2024 James Fitzgerald
TikTok has made a significant move into the world of search marketing with the launch of its updated Search Ads Campaign, enhancing the features of its earlier search ad offerings. The new feature gives brands and advertisers enhanced control over how their ads a ....
Google Introduces Advanced AI Features for Smarter Ads
24/09/2024 James Fitzgerald
At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creativ ....
YouTube's AI Revolution: Transforming Content Creation For Brands & Creators
23/09/2024 James Fitzgerald
YouTube's "Made on YouTube" event introduced a host of cutting-edge AI-powered tools aimed at reshaping content creation. At the forefront of these innovations is the integration of Google DeepMind’s video generation model, Veo, into YouTube Shorts via Dream Screen. The ....
Meta Ads Get Holiday Upgrade
20/09/2024 James Fitzgerald
As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engageme ....
Australian Privacy Reforms Bring Marketing Changes
16/09/2024 James Fitzgerald
Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage ....
Marketers & Platforms Brace For AU Teen Social Media Ban
10/09/2024 James Fitzgerald
The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determine ....