LinkedIn Data Redefines B2B Influence
Trust is no longer a soft brand metric in B2B. It is a measurable growth lever. LinkedIn’s latest research into the 2026 B2B landscape makes the shift explicit. 75% of decision-makers say thought lea ....
16/02/2026
TikTok's US Business Got Sold. Now What for Brands?
16/02/2026 James Fitzgerald
After years of legal battles and political tension, TikTok’s future in the United States has entered a new phase. A forced restructuring has allowed the platform to continue operating under a US governed joint venture, easing the immediate threat of a nationwide ban. He ....
OpenAI Begins Testing Ads Inside ChatGPT
04/02/2026 James Fitzgerald
For the past two years, marketers have treated ChatGPT as an emerging discovery surface, experimenting with how generative AI interprets brands, categories, and intent. That phase is now moving into a more commercial reality. OpenAI has conf ....
[STUDY] LinkedIn Signals People Led B2B Shift
04/02/2026 James Fitzgerald
LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-pow ....
Google Rebuilds Checkout For AI Shopping
15/01/2026 James Fitzgerald
Agentic shopping has moved from theory to reality, and Google is making a decisive play to shape how it develops. A new wave of retail and advertising tools announced this month points to a future where AI agents handle discovery, evaluation ....
Google AI To Power Apple's Siri
15/01/2026 James Fitzgerald
Apple has officially teamed up with Google in a landmark multi-year deal that puts Gemini AI models at the heart of its future AI strategy, including a long-awaited revamp of Siri. This agreement signals a major pivot for Apple, which is tu ....
Meta Taps Publishers to Power AI Outputs
05/01/2026 James Fitzgerald
Meta has re-entered the news licensing space with a new set of deals giving its AI assistant access to real-time content from major publishers. After years of pulling back from media partnerships, the company is once again turning to third- ....
LinkedIn Boosts Brand Ads With AI Tools
05/01/2026 James Fitzgerald
LinkedIn is expanding its advertising capabilities with a new set of tools designed to help B2B marketers drive stronger brand awareness, deliver more relevant messaging, and streamline creative production. The latest updates include Reserv ....
Meta Launches AI Support Hub on Facebook and Instagram
05/01/2026 James Fitzgerald
Managing account issues on Facebook and Instagram has long been a point of friction for users, particularly when it comes to recovery and support. Access to direct help has often been limited, and resolving problems could involve lengthy de ....
X (Twitter) To Sell Dormant Brand Handles
10/11/2025 James Fitzgerald
X, formerly Twitter, is launching a new Handles Marketplace that will allow paying subscribers to purchase or claim dormant usernames. For marketers, the move is a double-edged sword. It could help active brands secure cleaner, more consiste ....
LinkedIn Streamlines B2B Influencer Marketing
10/11/2025 James Fitzgerald
LinkedIn has introduced a more intuitive way for brands to find and promote user-generated content, making its Thought Leader Ads easier to activate and manage through Campaign Manager. The new Partnerships tab simplifies discovery and permi ....