Meta Expands WhatsApp Ads With Status Click-To-Chat

17/10/2025 James Fitzgerald

Meta has taken a significant step in turning WhatsApp into a stronger ad platform by combining full-screen Status ads with click-to-message functionality. This latest move is designed to help brands ignite more personal conversations with u ....

Google Analytics Integrates Meta Data

17/10/2025 James Fitzgerald

Google Analytics has rolled out a new update that lets advertisers automatically import ad cost data from Meta and TikTok, providing a unified, real-time view of cross-channel performance. For anyone ....

OpenAI Brings Sora Video App to iOS

10/10/2025 James Fitzgerald

OpenAI’s new AI video creation app, Sora, has rocketed past 1 million downloads in under five days, according to the project’s head, Bill Peebles. That level of early momentum is impressive on it ....

Meta Scales Business AI

10/10/2025 James Fitzgerald

Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools ....

LinkedIn Launches Company Intelligence API

10/10/2025 James Fitzgerald

LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, p ....

[STUDY] ChatGPT Powers Work And Life

10/10/2025 James Fitzgerald

OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longe ....

Google Expands AI Mode Search Across Australia

08/10/2025 James Fitzgerald

Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towa ....

YouTube Dominates AI Search Results With 200x Advantage

07/10/2025 James Fitzgerald

YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading ....

Gen Z Turns to Social for Discovery

22/09/2025 James Fitzgerald

TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more ....

Meta Expands Ad Tools Across Reels and Threads

22/09/2025 James Fitzgerald

Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Met ....

ChatGPT Use Is Evolving Fast

22/09/2025 James Fitzgerald

OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is ....