Instagram Dials Back Reels & Shopping Focus
Instagram is changing its navigation in what could be seen as a tacit admission that its emphasis on Reels and shopping hasn’t produced the desired effects. From the start of this month, users will see the Create button back at its old position in the middle of the navi ....
06/02/2023
TikTok Introduces A Talent Manager Portal For Influencer Agents
03/02/2023 Russell Hughes
TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an ....
LinkedIn Outlines 2023 Search & Content Marketing Tools
01/02/2023 Russell Hughes
As we kick off 2023, LinkedIn has shared a few product updates and given a little insight into what users can expect throughout the year ahead. 2022 was an excellent year for the platform, which experienced record levels of community growth and engagement. Among them was ....
Meta Kills Off “Creator Studio”
30/01/2023 Russell Hughes
Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio. Renowned for being buggy, glitc ....
Instagram Boss Lays Out 2023 Priority Areas
23/01/2023 Russell Hughes
Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativi ....
Instagram Audience Targeting Finally Comes To Meta Ads
12/01/2023 Russell Hughes
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting ....
LinkedIn Upgrades Lead Gen, Testing and More
10/01/2023 Russell Hughes
LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to ....
Brands Beware! Music Labels Clamping Down On Unlicensed Music Enforcement
18/12/2022 Russell Hughes
You know the music libraries that TikTok and Reels provide? Well, brands have gotten into hot water for using those songs for marketing purposes. Two firms - energy drinks company Bang and makeup brand Iconic - have been taken to court for copyright infringement in TikTok ....
Instagram Finally Opens The Lid On "Shadow Bans"
12/12/2022 Russell Hughes
Instagram has finally lifted the lid on shadowbans… and the results may not satisfy everyone, but they could answer why some accounts see a dramatic reduction in reach. A new update to its Account Status dashboard (available on professional accounts) will let users know ....
LinkedIn Upgrades Competitor Analytics, Newsletters and Product Pages
09/12/2022 Russell Hughes
LinkedIn has new features for marketers to get to grips with, including an upgrade for Newsletter, updated Competitor Analytics and new tools for Product Pages. First up - the upgraded Competitor Analytics dashboard. LinkedIn says it will help brands understand what compe ....
YouTube Brings Shopping To Shorts
07/12/2022 Russell Hughes
YouTube is expanding YouTube Shorts’ monetization by adding shopping features to it. First reported by the Financial Times and confirmed to ....
WhatsApp Scales Up Business Directory & Commerce Offerings
02/12/2022 Russell Hughes
Meta has been searching for ways to monetise WhatsApp more effectively for years. One of the ways it has done so is by turning it into a commerce platform, which seems to be having some success. For example, click-to-WhatApp ads have grown by ....