TikTok Increases Video Descriptions To 2,000+ Characters In New Search Play
Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth ....
17/10/2022
YouTube Streamlines Vertical Video Creation
10/10/2022 Russell Hughes
YouTube is making it easier for marketers to create vertical video ads to take advantage of the short-form video phenomenon. When you think short-form, most almost instantly think of TikTok. However, YouTube Shorts is a platform that should not be underestimated. ....
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram
07/10/2022 Russell Hughes
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s ....
Meta Outlines How To Maximise Facebook Organic Reach
06/10/2022 Russell Hughes
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta say ....
TikTok Joins Instagram With Latest BeReal Clone
03/10/2022 Russell Hughes
Well, well, well. What a turn-up for the books this is. The copyee has now become the copier as TikTok has revealed a new feature called TikTok Now. What is TikTok Now? TikTok now is essentially a clone of BeReal, an app that prompts users to shar ....
Meta Makes Managing Instagram & Facebook Profiles Easier
30/09/2022 Russell Hughes
Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it's testing ways to make it easier to create new accounts on both platforms. ....
YouTube Clones TikTok With New Shorts Video Responses
28/09/2022 Russell Hughes
If imitation is the best form of flattery, TikTok must be absolutely delighted when it surveys the social media landscape. We've already seen Meta jumping through hoops to add TikTok-inspired features to Reels, and now YouTube is doing the same! An incredibly popular feat ....
Google Streamlines Ad Creation & Reporting
26/09/2022 Russell Hughes
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. T ....
Microsoft launches integrated Facebook, Instagram & Google campaign offering
19/09/2022 Russell Hughes
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing - yes, Microsoft still has a search engine) has announ ....
Instagram Testing new ‘Repost’ Option
16/09/2022 Russell Hughes
Instagram has started testing a new feature that is bound to split its users into two camps. While some might love a rumoured ‘Repost’ option, others might hate it and see it as another way that the app is leaving its roots far, far behind ....
LinkedIn Offers Content Marketing Boost With Improved Search Results
14/09/2022 Russell Hughes
LinkedIn search hasn’t always delivered the content that users were hoping to see, but with a new overhaul that could be a thing of the past. Its techies have been busy over the winter and created a ....
Instagram Reveals “Recommendations” Best Practices To Boost Organic Discovery
12/09/2022 Russell Hughes
Instagram has been following TikTok’s lead when it comes to AI-led discovery for some time now, but it’s yet to release guidance for brands and marketers on how to make the most of that (which it calls Recommendations). ....