AI & DIGITAL MARKETING NEWS
YouTube CEO: a 2018 to-do list
Susan Wojcicki—YouTube’s chief executive officer—has announced the streaming giant’s top five priorities for Creators on the platform in 2018. Could this hail a new genesis after the ‘adpocalyse’? Five things the Tube wants to ....
20/02/2018
Find talent with Arya Stark’s new app
20/02/2018 SMK Editor
Maisie Williams—famous for her role as Arya Stark on ‘Game of Thrones’—has co-founded a social app designed to facilitate talent discovery and creative collaboration. It’s called ....
Report: 2018 Advertising Trends
19/02/2018 SMK Editor
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Martech Mashup: Slack dash on Drive
19/02/2018 SMK Editor
Integration between Slack and Google Drive is taking a visual step forward, letting administrators see exactly what’s going on. ....
Facebook battles Fake News with Publisher’s Survey
19/02/2018 SMK Editor
Facebook recently announced News Feed will begin prioritising trustworthy publisher’s links after users fill out new survey consisting of two single questions. Simple, elegant, and straight to the point The new “exhaustive&rd ....
Google Sites get target specific
16/02/2018 SMK Editor
Previously, you’ve been able to define who could edit a draft page in Google Sites. Now, Google’s added similar functionality to specify who can view a published site. How to publish for individual targets Site authors and editors can click t ....
MailChimp E-Commerce Expansions
16/02/2018 SMK Editor
MailChimp is doing more with e-commerce. Existing integrations are getting a mini-bundle of new functionality, and there’s a couple of fully-fresh ones to boot. BigCommerce, Ubercart & Drupal Commerce Users of these three popular suites can now ....
How US users really feel about Social Media
15/02/2018 SMK Editor
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What the future holds for Snapchat
15/02/2018 SMK Editor
Recently leaked stats show sgrowth in Snapchat Stories has halted, while Instagram Stories continues to grow. What is the Story? Snapchat is finding itself at a loss of momentum and learning it's difficult to recruit new talent amids ....
Big things on the horizon for Messenger
14/02/2018 SMK Editor
Facebook is doubling down on its promise for more meaningful interactions. Now Messenger will apparently assist you not only online, but in real life too. Messenger about to get a whole lot more social Falling in line with Mark Zuckerber ....
$5 million says YouTube wants upbeat content
14/02/2018 SMK Editor
In the wake of a few too many unflattering scandals, YouTube has announced a multi-million dollar investment towards ‘positive’ content creators. Changing the narrative Partnering with as many as 39 creators, ....
Stat Attack: Chatbots and Consumers
13/02/2018 SMK Editor
How do consumers feel about the proliferation of chatbots on the web? A collaborative research project found that 15% of consumers engaged with a cha ....