Facebook bolsters advertiser’s trust with new analytics tools

18/08/2017 SMK Editor

In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis. Baby steps to better business Facebook’s first in ....

Amazon and Instagram to now sell Nike

18/08/2017 SMK Editor

Nike has announced it will soon start selling products directly via Amazon and Instagram. Nike sports new approach to retail Clothes, shoes, and accessories are all available direct from the source thanks to a new partnership with Amazon ....

Facebook’s 20 most eye-catching phrases

18/08/2017 SMK Editor

Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook. The perks of phrasing that works According to 100 million article headlines posted between March 1 and May 10 t ....

Report: War of the Virtual Assistants

17/08/2017 SMK Editor

Apple is still the superpower of virtual assistance, but it’s giving up ground to the likes of Microsoft and Amazon. Consumer habits are already evolving and Google, it seems, is still watching and learning. Big picture Multi-screen media measureme ....

LinkedIn video posts give audience insights

17/08/2017 SMK Editor

Native video is coming to LinkedIn timelines. Importantly, content uploaders will be given detailed insights about their audience. Big event Regular LinkedIn users will soon be able to post video that will auto-play in their feed, according to ....

Snapchat brings backdrops, audio filters, and links into the mix

17/08/2017 SMK Editor

Snapchat continues to innovate over the competition with the addition of stylised filters, backdrops, and finally, links. Adding links to the social media chain Snapchat has long had a “no links” policy regarding its platform ....

Google debuts Post format

16/08/2017 SMK Editor

Google is making plans to launch a new search engine format delivering results with custom posts for businesses. Googling local The internet juggernaut has recently stated that 82% of users are turning to the popular search engine for lo ....

Reddit adds video to marketing repertoire

16/08/2017 SMK Editor

For the first time, Reddit is introducing videos ads which will appear in user discussions and message boards. The front page of the internet is alive The popular forum and content sharing site did not previously allow for user to host v ....

Facebook cracks down on un-authorised content

16/08/2017 SMK Editor

Facebook admins can now vet content to generate creator tags for brand partners and their affiliated posts. You can vouch for me The new update will affect the Page Rolls feature, giving admins more control over who connects to who, limi ....

Spotify leaps to 140 million monthly users

15/08/2017 SMK Editor

With the addition of 40 million users in 2016, Spotify grows its formidable user base to a robust 140 million. The people want their music Spotify has announced its milestone achievement with a plethora of new users, 50 million of which ....

Uber seizes social specialists

15/08/2017 SMK Editor

Uber has acquired Swipe Labs—an social app development firm once touted as a Snapchat rival. Joining, partly Swipe Labs CEO Marwan Roushd ....