“Freemium” and metered paywalls on the horizon for Facebook

24/08/2017 SMK Editor

Facebook is unveiling plans to allow users to subscribe to publications through a paywall platform called Instant Articles. Free versus pay In a bid to bring material directly to users, ....

Google app gets feedier

23/08/2017 SMK Editor

The Google app—available on both Android and ....

Straight Talk: How teens are using Insta and Snapchat

23/08/2017 SMK Editor

Here's some interesting listening. The Too Embarrassed to Ask podcast has analysed how teens engage through Instagram, Snapchat, and other social apps. Millennials mingle but not much through Messenger Podcast h ....

Facebook plans Live Group Video Chat feature

23/08/2017 SMK Editor

Facebook is creating a proprietary app, similar to Houseparty, to capitalise on conference video calling. Facebook clones the best ....

Facebook’s internet-beaming drone, Aquila, completes second trial run

22/08/2017 SMK Editor

Facebook’s solar-powered drone, designed to bring internet to remote areas, has operated and landed with flying colours.   Any landing you walk away from… Unlike Aquila’s maiden pilot run, the drone completed its ....

LinkedIn Lite is Live

22/08/2017 SMK Editor

LinkedIn is making a play for professionals in developing nations with LinkedIn Lite—a stripped-back Android app that has all the basic and just a few fewer features. ....

Vodka Cruiser post pulled amid “marketing to children” claims

22/08/2017 SMK Editor

Both the Advertising Standards Board (ASB) and the ABAC Adjudication Panel (ABAC) have ruled that certain Instagram posts for Asahi’s Vodka Cruiser were targeted to children. What happened? Vodka Cruiser posted several images on it ....

Facebook adds “Find Wi-Fi” feature for all users

21/08/2017 SMK Editor

Facebook is rolling out its “Find Wi-Fi” feature globally, allowing users of both iOS and Android devices to find the Wi-Fi nearest their location. A divining rod for a new generation Last year, Facebook tested its “Fin ....

Martech Mashup: G Suite's Third Party Apps

21/08/2017 SMK Editor

Google’s G Suite is adding improved data access control to boost security to allow more control over third-party apps and how they use your data. Keep it safe Google’s latest feature “OAuth apps whitelisting” will ....

Facebook brings Ads for the whole household

21/08/2017 SMK Editor

Facebook has announced a new marketing feature where entire households will all see the same ads, based on the family’s income and composition. Just like TV, you will all see the same ads The new algorithm will allow advertisers to ....

Facebook bolsters advertiser’s trust with new analytics tools

18/08/2017 SMK Editor

In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis. Baby steps to better business Facebook’s first in ....