Influencer marketing: the long game

08/08/2017 SMK Editor

Digital pundit Tom Ward has looked into his crystal ball and observed four fundamental trends set to transform the future of influencer marketing. What’s on the table? Longer relation ....

ShareIQ tracks brand images

08/08/2017 SMK Editor

ShareIQ, a German start-up, is promising better tracking of brands' images as they spread across social media and the web. If what it says is true, brands could get real value out of the service. ....

Google moves into Recruitment, with help from AI

07/08/2017 SMK Editor

Google has launched an innovative job search function in its regular search results, intended to streamline job hunting. AI providing jobs rather than taking them Google’s new AI-powered search engine will efficiently comb through ....

Meet Instagram's Live Video Replay

07/08/2017 SMK Editor

Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function. We’re live, or we were, but you can watch anyways User audiences can now check out previous videos brought to business ....

Martech Mashup : AdWords Maxes Conversions

07/08/2017 SMK Editor

A new version AdWords Editor is promising easier campaign management and a slew of new features to support it. Among its new features you’ll find support for ‘maximum co ....

Targeted Instagram posts with Favourites

04/08/2017 SMK Editor

You can now pick and choose who sees your Instagram posts, with deft use of the new Favourites functionality. For select flavours Favourites will let Instagrammers choose between posting as per usual and posting to Favourites. If the latter is se ....

File sharing future for WhatsApp

04/08/2017 SMK Editor

File Share with WhatsApp WhatsApp is geared up to bolster its file-sharing capability to include more file types, with sizes up to 128MB. What’s New? In addition to the messaging, calling and video-chat for which it is famous ....

YouTube Studio beta invitation

04/08/2017 SMK Editor

Now open: YouTube Studio beta YouTube Studio is a forthcoming reinvention of YouTube Creator Studio. It’s going to have a more compact name and a more expansive feature set. Early birds are already e ....

Spotify sounds out Sponsored Songs

03/08/2017 SMK Editor

Here’s a piece of news that'll be music to the ears of many marketers: Spotify appears to be moving into more sponsored content. Chorus of Approval The music streaming giant is testing Sponsored Song ad units. And unlike Spotify’s existin ....

Facebook IQ: The Thirst for Mobile

03/08/2017 SMK Editor

Is your mobile marketing game up to speed? New insights from Facebook might be able to tweak your mobile mojo even further. Around drink culture at least. On the Grow The ....

Periscope Super Hearts: a new way to earn

03/08/2017 SMK Editor

Periscope’s new remuneration platform lets viewers send tips to their favourite content producers. They’re calling it ‘Super Hearts’. Adding Super to Hearts Periscope’s basic Heart feature is a free and familiar way for view ....