[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

Snapchat slashes Ad Costs to save Bottom Line

Snapchat’s parent company Snap looks to increase revenue with late-in the game online coupons and incentives to media partners. Snap looks to crack champagne, last minute Achieving only US$149.65 million out of projected US$157.98 ....

29/06/2017

You are what others Tweet

29/06/2017 SMK Editor

Let’s paint a picture: your brand has a social media page with a solid follower base. Posts made by followers are monitored to ensure they don’t breach the page’s published “house rules”. Some followers are a smidge over-enthusiastic ....

Box makes play for Business

29/06/2017 SMK Editor

Cloud service Box has recently launched a desktop app, with brands firmly in its sights. They’re calling it Box Drive. Inside the Box While still in beta, ....

Facebook may be big, but that doesn’t mean its forgotten how to work out. The social network has signed a new deal that will see thousands of hours of esports events coming to a News Feed near you, really soon. Let’s get physical The ....

Pinterest pushes Auto-Play Video Ads

28/06/2017 SMK Editor

Pinterest isn't backward about being forward in promoting its growing array of marketing features. Less that a year after launching, Promoted Videos on Pinterest ....

While Facebook is the undisputed king of social, it’s no longer the chattiest. That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too. Chatterbox New research from Socialbakers looked at 144 billion engag ....

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Facebook's Trendy update

27/06/2017 SMK Editor

Always one to define or buck trends, Facebook has announced an update to the way it handles hot content. The Trending results page has been redesigned. S ....

While Instagram might be cloning its most popular features at a breathtaking pace, it hasn't stopped Snapchat from rolling out new carrots for users. The latest: you can now create your own Geofilters more easily using a ....

While Facebook is one of the most popular places to express yourself online, a new report suggests you might want to exercise caution when posting and going for a job. Apparently recruiters are swarming over Facebook to vet candidates, and they’re not impres ....

Instagram dials up Snapchat cloning

26/06/2017 SMK Editor

If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into ....

Who says kitten videos are bad for you? A new study shows YouTube has the most positive impact on children's mental health, while Snapchat and Instagram have the worst. Video wins The ....

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Do you use Instagram and MailChimp?   Then read on to learn about the new Instagram Ad Ca ....