AI & DIGITAL MARKETING NEWS
VR and 360° Videos Explained
Unless you've been hiding under a rock, you have probably heard about VR. VR stands for Virtual Reality - a computer-generated stimulation of a three-dimensional image or environment. It means experiencing things through our computers and mobiles that ....
14/06/2017
Smart Reply in Gmail will save you time
13/06/2017 SMK Editor
Here’s a simple but nifty update from Google: Smart Reply in Gmail. Smarty Pants Smart Reply uses machine learning to suggest respo ....
Facebook closes in on LinkedIn for B2B connections
13/06/2017 SMK Editor
Is there any aspect of our digital lives Facebook isn’t keen on conquering? While LinkedIn mightn’t be the sexiest of platforms, it’s always been a reliable hub for professional networking (and seeing who’s been checking out your profile). ....
New tools for Snap Ads
13/06/2017 SMK Editor
Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters. World Lenses Snapchat already has Sponsored Lens, that can turn users’ selfies into a ....
Martech Mashup: Salesforce employs AI
12/06/2017 SMK Editor
While we’re all waiting to the day flying cars, hoverboards, and robots arrive to do our bidding, AI is leaping ahead in unexpected and rather more practical ways. Here’s a handy one: Salesforce is betting on ....
Facebook updates Offline Conversion Data
12/06/2017 SMK Editor
Facebook has released a new tool making it easier for businesses to see how Facebook ads are leading to conve ....
Messenger's new Bells and Whistles
12/06/2017 SMK Editor
Another week, another Messenger update. This one’s a bit meatier than most and aimed at brands: Chat Extensions. Chatt ....
Facebook prepares for TV onslaught
09/06/2017 SMK Editor
If 2016 was when video took over social, 2017 is shaping up as the year everyone scrambles to make their own TV shows. According to reports, Facebook is next cab off the rank. Channel surfers Facebook is set to launch dozens of TV-style shows thi ....
Twitter gets loose on Privacy and Tracking
09/06/2017 SMK Editor
Twitter has announced a significant change to its privacy policy in order to share personal info, and tweeters are not pleased. Advertisers want you (or at least your profile) Twitter is in the process of sharing activity and profile inf ....
YouTube expands Live Streaming on Mobile
09/06/2017 SMK Editor
YouTube has announced an increase of live-streaming availability to users with less than 1000 followers. A boost for the little guy At the launch of “Go Live” via popular YouTube channels, content creators were required to ha ....
Audio exclusives at Medium
08/06/2017 SMK Editor
Audio stories are now live on social journalism platform Medium, but mostly for subscribed members. Subscriber audio offer A couple of months ago, Medium launched a US$5 monthly subscription service with a nebulous value ....
SMK Explores: Instagram posts via desktop
08/06/2017 SMK Editor
You can now upload images to Instagram via your browser. That means no more transferring photos to your phone just to upload via the app. But, there is a catch… Mobile browser only Dedicated to mobile, Instagram has heretofore not allowed image up ....