Report: Influencers love Instagram the best

19/06/2017 SMK Editor

While fierce debates rage about which platform is the fairest of all, the proof is in the pudding. Or at least the stats. And when it comes to Influencers, Instagram reigns supreme. Insta-hits The ....

Martech Mashup: LinkedIn Job Matches go Mobile

19/06/2017 SMK Editor

Here are two handy updates for LinkedIn lovers: a new InMail Analytics Report and Today's Job Matches fo ....

Find the right Influencers using AI

16/06/2017 SMK Editor

New platform Soulmates.ai wants to connect brands with compatible influencers using its AI-powered interface. AI brings people together, for sales Dr. J. Galen Bu ....

Nine amps up with LiveRamp for Targeted Marketing

16/06/2017 SMK Editor

Nine, once a mere TV channel, has strategically partnered with Acxiom to exploit the wealth of data their multivarious media empire collects. Marketer opps Better targeting and better optimisation: that’s what the ....

Google Assistant gets stronger, smarter across devices

15/06/2017 SMK Editor

While Siri and Alexa have yet to re-invent the wheel, the dream of tech giants to create the perfect assistant has not dimmed. The latest update sees Google Assistant getting a slew of ....

Twitter goes 360 on Apple TV

15/06/2017 SMK Editor

An update to Twitter’s Apple TV app sees it become the first channel to bring 360 video to the medium. Siri nav Twitter’s Apple TV users can use their Siri remote to swivel and tilt their way to explore 360 videos on their lounge room screens ....

Google Attribute: your next Ad Analyser

15/06/2017 SMK Editor

At the recent Google Marketing Next event in San Francisco, Google announced it’s latest launch of a campaign analytics platform they’re calling Google Attribution ....

Pinterest Lens gets better in beta

14/06/2017 SMK Editor

Pinterest Lens, the ambitious visual discovery tool, has just got a bunch of updates. Here’s what you need to know. Lens a hand ....

Android clocks up 2 billion devices

14/06/2017 SMK Editor

It wasn’t so long ago that 1 billion seemed like kind of a big deal. That’s so 2015. Android has steamrolled past the high-water and is now running on 2 b ....

VR and 360° Videos Explained

14/06/2017 SMK Editor

Unless you've been hiding under a rock, you have probably heard about VR. VR stands for Virtual Reality - a computer-generated stimulation of a three-dimensional image or environment. It means experiencing things through our computers and mobiles that ....

Smart Reply in Gmail will save you time

13/06/2017 SMK Editor

Here’s a simple but nifty update from Google: Smart Reply in Gmail. Smarty Pants Smart Reply uses machine learning to suggest respo ....