Twitter's full-on vertical video ads

26/05/2017 SMK Editor

Twitter continues to up its video arsenal, with updates set to bring full-screen video advertisements to the mobile Twitter app. In to interstitials In a presentation about how to monetise their Moments feature, Twitter has revealed they’re going t ....

Instagram moves into the web for new markets

26/05/2017 SMK Editor

In its continuing march to world domination under the approving wing of Facebook, Instagram now lets users share content via its mobile website. Mobile first, but only just Until now, the vast majority of people use Instagram via its native app. Indeed, ....

Facebook on schedule to reach 2B users

26/05/2017 SMK Editor

It doesn’t seem that long ago the world was gobsmacked when Facebook breezily sailed passed the 1 billion user mark. Since then that club has been joined by Messenger and WhatsApp, and soon Instagram. But 2 billion, no platform's done that yet. It looks ....

Apple app commissions: freemium attack?

25/05/2017 SMK Editor

It may be news to some, but Apple pays some sites—known as ‘affiliates’—to link to apps on the App Store. Heretofore, the base commission rate has been 7% for both app downloads and in-app purchases. Now, those commissions are going to be c ....

Snapchat blows off borders

25/05/2017 SMK Editor

In a welcome piece of UX redesign, Snapchat is halting its habit of automatically adding a white border to old photos that users share from Memories. Old snap memories ....

Google cooks up in-home Ad Opps

25/05/2017 SMK Editor

As if tagging along with Masterchef aspirants, Google is pitching Home as a hands-free cooking-assistant. What better way to catch an ear for a potential advertising opportunity? Steps to cuisine Home’s value as a quality cooking facilitato ....

Facebook goes to war against Fake News

24/05/2017 SMK Editor

Facebook is rolling out a new feature that overlooks your filters to provide a broader perspective, in an effort to count fake news. No (fake) news is good news Relevant content will now be presented with a list of links to additional ar ....

Yi Halo: 8K Google VR cam

24/05/2017 SMK Editor

Google and Yi Technology have paired to make the Yi Halo - a VR camera that’s already available to select creators. Spec-tacular It captures 8K X 8K video at 30 frames per second, or 5760 x 5760 video at 60 frames per second. Even with 17 lenses op ....

Is Facebook blocking you for posting too often?

24/05/2017 SMK Editor

Are you still noticing a decline in the engagement and reach of your Facebook posts? Don’t worry, you’re not alone. With so much content being published on Facebook, getting your posts showing up in people’s newsfeeds is just one part of the batt ....

SMK Explores: Boosted Chromecast video quality

23/05/2017 SMK Editor

Chromecast, Google’s affordable solution for transmitting computer screens to TVs, is getting an update that will boost the quality of its video streams. Insider insights Chrome develop ....

Buy TV ad space via Google

23/05/2017 SMK Editor

DoubleClick—a Google subsidiary known for its internet ad serving services—is expanding to offer traditional TV ad space too. It’s promising access to both local and national markets… but it’s US only, for now at least. Single desk ....