Millennials rally around Snapchat despite Instagram's advances

01/06/2017 SMK Editor

It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe. To whit: a new study shows millennials are sticking by Snapchat, despite Instagram&rsqu ....

Completed wants to take on LinkedIn

31/05/2017 SMK Editor

Tech start-up Completed wants to make it easier to rank business professionals in your surrounding area. Completed competes with LinkedIn Rather than rate a company as a whole, this new service is looking to rank the individuals within i ....

Google updates to favour real people. Are you prepared?

31/05/2017 SMK Editor

Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs. ....

Facebook trials 'Latest Conversations' for Trends

31/05/2017 SMK Editor

Facebook is testing a new way to keep us chatting, and engagement levels healthy. It’s called “Latest Conversations”. Conversation starter “Latest Conversations” appears in the search bar, and displays public posts a ....

YouTube courts TV stars for new shows

30/05/2017 SMK Editor

YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too. And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way. Don’t adjust your sets YouTube has long offered s ....

Snapchat moves into On-Demand TV

30/05/2017 SMK Editor

Well that didn’t take long. Snapchat is making hay while the sun shines and partnering with TV networks to create snappy shows for its army of millennials. Modern Family Snapchat is partnering heavy hitters including NBCUniversal, ESPN, and ....

Facebook relents, now lets you follow Topics

30/05/2017 SMK Editor

In its continuing efforts to fight fake news and bring balance to the News Feed, Facebook is letting select users follow Topics, not just friends and Pages. ....

Amazon is coming: are you ready?

29/05/2017 SMK Editor

  The speculation is over - Amazon is coming. It has confirmed that it will launch physical retail operations in Australia with “Amazon Marketplace” platform for third party sellers.   The question now i ....

Google's new User-Friendly Ads for Mobile

29/05/2017 SMK Editor

Google is relaxing its rules around certain types of mobile ads previously restricted on the AdSense platform. Mobile dollar signs Google will ....

Martech Mashup: Dropbox and Facebook become friends

29/05/2017 SMK Editor

Facebook and Dropbox have launched a new collaboration for cloud storage and social fans: a better way to access Workplace by Facebook. ....

Twitter's full-on vertical video ads

26/05/2017 SMK Editor

Twitter continues to up its video arsenal, with updates set to bring full-screen video advertisements to the mobile Twitter app. In to interstitials In a presentation about how to monetise their Moments feature, Twitter has revealed they’re going t ....