[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

360 camera certification by Google

Google has announced a new certification standard for ‘Street View ready’ cameras. Street View standards The new standards rate a cameras’ technical specs using compatibility with Google’s own Street View as the benchmark. ....

02/06/2017

YouTube new design - a deal breaker?

01/06/2017 SMK Editor

Batten down the hatches: YouTube is testing a new design interface. Less is more The new design features a paired-back look with an emphasis on simplicity, intuition, and, according to a ....

While Instagram might get all the press, Facebook is throwing just a much gold at its other star app – Messenger. The latest update is a fun one: ....

It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe. To whit: a new study shows millennials are sticking by Snapchat, despite Instagram&rsqu ....

Completed wants to take on LinkedIn

31/05/2017 SMK Editor

Tech start-up Completed wants to make it easier to rank business professionals in your surrounding area. Completed competes with LinkedIn Rather than rate a company as a whole, this new service is looking to rank the individuals within i ....

Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs. ....

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Facebook is testing a new way to keep us chatting, and engagement levels healthy. It’s called “Latest Conversations”. Conversation starter “Latest Conversations” appears in the search bar, and displays public posts a ....

YouTube might be the undisputed king of the online video, but it wants to dominate the small screen too. And it’s enlisting big kahunas like Ellen and Katy Perry to help along the way. Don’t adjust your sets YouTube has long offered s ....

Snapchat moves into On-Demand TV

30/05/2017 SMK Editor

Well that didn’t take long. Snapchat is making hay while the sun shines and partnering with TV networks to create snappy shows for its army of millennials. Modern Family Snapchat is partnering heavy hitters including NBCUniversal, ESPN, and ....

In its continuing efforts to fight fake news and bring balance to the News Feed, Facebook is letting select users follow Topics, not just friends and Pages. ....

Amazon is coming: are you ready?

29/05/2017 SMK Editor

  The speculation is over - Amazon is coming. It has confirmed that it will launch physical retail operations in Australia with “Amazon Marketplace” platform for third party sellers.   The question now i ....

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Google is relaxing its rules around certain types of mobile ads previously restricted on the AdSense platform. Mobile dollar signs Google will ....