[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

Truepic: reality guarantor

Truepic—a start-up with a consumer-side app and aspirations for killer commercial partnerships—hopes to bring confidence back to the phrase ‘what you see is what you get’. For real #nofilter These days, most photo and ....

07/06/2017

Top Tips for Managing Online Reviews

07/06/2017 SMK Editor

Online reviews are something of a hot topic right now, and the ACCC is keen to eradicate dodgy practices. Given the escalation in regulatory activity, I thought it might be useful to provide my top tips to ensure effective management of online reviews. ....

Facebook is improving the vetting process for members looking to join Facebook Groups, through the launch of admin tools allowing up to three questions for prospective members. Screening gets streamlined The old process of getting to kno ....

In an effort to popularise their existing messenger service, Google is bringing a unique auto-generated sticker function to their Allo app. Selfie to stylised sticker in a snap Allo will allow users to generate entire sticker packs based ....

The8App: influencers in touch

06/06/2017 SMK Editor

The 8 App puts brands in touch with social content producers, big and small. Lure the people Participating social media users can ‘get offers from brands that love you’ via The 8 App, which is available for ....

LinkedIn is bringing smart messaging to its interface, enabling users to contact existing connections to bolster new job opportunities. Communication with connections, key to new push Employers and potential employees will be able to gen ....

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In the spirit of egalitarianism, Microsoft has announced that its cloud service OneDrive and Windows 10 are teaming up to offer some nifty new features. Cloud talk Windows 10 users can now access files on their devices without chewing through valuable ha ....

Facebook is cracking down big time on low-quality and misleading web pages. Here’s what you need to know. False Ad ....

Google has introduced a new feature to its flagship browser, which lets users download pages for future offline reading. No data minutes left? No problem The addition of a “Download Link” option within Chrome will let you sav ....

WhatsApp has amped up security for its cloud-based backup service, shutting the door on potentially vulnerable communications. WhatsApp locks down Third party code-cracking service, Oxygen Forensics, recently boasted of their ability to ....

360 camera certification by Google

02/06/2017 SMK Editor

Google has announced a new certification standard for ‘Street View ready’ cameras. Street View standards The new standards rate a cameras’ technical specs using compatibility with Google’s own Street View as the benchmark. ....

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YouTube new design - a deal breaker?

01/06/2017 SMK Editor

Batten down the hatches: YouTube is testing a new design interface. Less is more The new design features a paired-back look with an emphasis on simplicity, intuition, and, according to a ....