Periscope Analytics

18/04/2017 SMK Editor

Periscope – Twitter’s live streaming video app – now gives broadcasters a better understanding of what’s going on with a new analytics dashboard. What it’s got Periscope producers have previously had to rely on third-party p ....

ACCC hammers builder over Online Reviews

17/04/2017 SMK Editor

The ACCC has issued proceedings against Perth builder, Aveling Homes Pty Ltd, alleging misleading and deceptive conduct regarding online reviews. What happened? Aveling Homes created websites for customers to post reviews about their experiences with bot ....

Facebook IQ: How streaming has changed the game

17/04/2017 SMK Editor

Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill). Facebook’s noticed, and recently released its own video app for A ....

Martech Mashup: Facebook gets Split Testing

17/04/2017 SMK Editor

Facebook has given marketers a new tool to tweak their advertising spend on the social network: Split Testing. 50/50 Facebo ....

SMK Explores: Instagram Shopping Tags

14/04/2017 SMK Editor

The forthcoming Shopping Tags are intended to make it easy for Instagrammers to find and evaluate products of interest on the platform. Get ready for their arrival with this quick SMK primer. How to tag Product tagging is going to work much the same ....

LinkedIn moves into Trending News

14/04/2017 SMK Editor

LinkedIn is following its social brethren into the often murky world of breaking and trending news. Here's what you need to know. Read all about it ....

Cortana Locks in Aussie Androids

14/04/2017 SMK Editor

Microsoft’s virtual assistant app, Cortana, is coming to the lock screen of an Android device near you. 3rd Globally Since the end of the apps official beta testing in 2015, Australians Android users could only access Cortana via workaro ....

Apple Clips for Social Vids

13/04/2017 SMK Editor

Apple Clips is bringing a new brand of social video production to iPhone and iPad. Rather than rivalling Snapchat and Instagram, features like Live Titles are geared to accelerate content development for distribution through other social networks. All the ....

Twitter Pro Video Gets API Boost

13/04/2017 SMK Editor

Twitter firms up its credentials with the corporate crowd, launching Periscope Producer API. Advancing upon the basic Periscope Producer unveiled in the fourth quarter of 2016, this is yet another move to get major media outlets distributing on Twitter. T ....

Facebook's new Video Ad Unit launches

13/04/2017 SMK Editor

Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers. ....

WhatsApp backpedals on text-status removal

12/04/2017 SMK Editor

WhatsApp recently removed text-only statuses in lieu of personalised photos, GIFs, and videos that expire 24 hours later - and the community isn’t enthused. Users want to keep it simple The recent popularity of Snapchat’s Sto ....