Need influencers? There’s an app for that

10/11/2016 SMK Editor

Tribe Influencer is an app by Tribe Digital (Australia) that promises to connect companies to social media influencers in new and hopefully interesting ways. Influencer offering For people with a significant social media following who haven't yet mon ....

Snapchat vs Instagram

09/11/2016 SMK Editor

Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter. In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars. So t ....

Spotify Malvertised

09/11/2016 SMK Editor

Music streaming app Spotify has been serving malicious adverts to users. Community reports A couple of weeks ago, a Spotify Free user ....

WeChat’s app-specific video drone

09/11/2016 SMK Editor

WeChat—one of the world’s most popular standalone messaging apps—has unveiled plans to retail a drone that has the sole purpose of live-streaming video through the app. Meet Ying Named the Ying drone, it is being marketed by WeChat&rsqu ....

Google Play trials Try Now

08/11/2016 SMK Editor

The Play Store will soon offer a streaming try-before-you-buy functionality for apps. Try now, buy in 10 minutes Try Now will grant 10 minutes’ free streaming access to paid games available through Google’s Play Store. If the user does not pl ....

Tribe takes video chat to next level

08/11/2016 SMK Editor

Tribe has released a massive update that brings speech recognition and suggested links to video calling. Dial it in Tribe's walkie-talkie app for iOS and Android now automatically add ....

Positive tweeting boosts brand revenue

08/11/2016 SMK Editor

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} In the customer service industry, it always pays to be nice.   New research from Twitter suggests its users respond to positive interaction ....

Martech Mashup: Pre-Built Segmentation comes to MailChimp

07/11/2016 SMK Editor

MailChimp has released a new way for marketers to better tailor their messaging: pre-built segmentation. Perfect fit A few ....

Google to start unique search index for Mobile

07/11/2016 SMK Editor

It might have been inspired by the launch of its first phone, or it may be a nod to browsing trends. Either way Google is starting to index search results for mobile, in an attempt to give users on-the-go an improved search experience. Twist and shout ....

Chrome finds cure for memory loss

04/11/2016 SMK Editor

Google will finally return some all-important memory back to some users' PCs, with an update to Chrome expected to arrive in December. Heavy load Chrome has been an infamous RAM hog, a situation which hasn't improved as websites gained upgrades t ....

Pinterest's top tips on marketing to Millennials

03/11/2016 SMK Editor

Pinterest has released a blog post giving hints on how to snag millennial moolah. Cashed up Pinterest says that as millennial ....