[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

Google Allo aims at Millennials

Google's nascent messaging app Allo has released a bunch of new features aimed at attracting millennials. Share to care ....

15/11/2016

Facebook Live just got a bit less live, but far more practical for marketers. Plan ahead  Live streams can now be scheduled in adv ....

Heek is a new service that aims to design and build you a website using nothing more complicated than a conversation. Rise of the chatbots ....

When it comes to mobile search, speed is a big deal. According to Google, 40% percent of people will give up on a web page if it takes longer than three seconds to load. Google’s AMP projec ....

LinkedIn continues to spread its wings with the launch of ProFinder, a service designed to connect small businesses with top freel ....

Stat Attack: Snapchat

11/11/2016 SMK Editor

While Facebook remains the unquestioned top dog of social networks, this year may be seen as belonging to Snapchat. From skyrocketing video views to innovative brand campaigns and a name change, Snapchat’s evolving from millennial plaything into a serious op ....

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Apple TV Goes Mobile

11/11/2016 SMK Editor

TV is the simple name of a new Apple app coming to iOS. Integration and intermediation seem to be the objective. Virtual Video Hub for Apple The front page of Apple’s TV app will have fresh releases from shows that the user already watches, whether ....

Facebook says Recommend the best

11/11/2016 SMK Editor

Don't go hungry and don't get bored – your Facebook friends will soon find the perfect restaurant or the most exciting event for you. What's new Facebook's ....

Social video a hit with marketers

10/11/2016 SMK Editor

Step aside, YouTube, you've been passed by the competition. A study of 300 media executives by Trusted Media Brands has found that marketers are now leaning towards social platforms for their video, aware of their pull with users. Clip it The ....

A new survey shows that mobile and social are powering a retail surge around the globe. Mobile shop front The IAB Global Report, which surveyed users in 19 countries, found that  60% of global mobile purchasers often discover produc ....

Tribe Influencer is an app by Tribe Digital (Australia) that promises to connect companies to social media influencers in new and hopefully interesting ways. Influencer offering For people with a significant social media following who haven't yet mon ....

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Snapchat vs Instagram

09/11/2016 SMK Editor

Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter. In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars. So t ....