Get up to speed with Instagram, Snapchat, LinkedIn, Pinterest, TikTok, Twitter & Amazon as SMK takes you through the most important updates & feature changes from the last 6 months only
Marketing Innovation Lab – Google SEO, Ads, YouTube, Google Analytics & Gmail
Get up to speed with SEO, Ads, YouTube, Google Analytics & Gmail as SMK takes you through the most important updates & feature changes from the last 6 months only
Get up to speed with Facebook, Messenger and WhatsApp as SMK takes you through the most important updates & feature changes from the last 6 months only
Strategy Course – B2B Marketing Masterclass: Search, Social & CRM
Dive into the weeds of B2B specific online and digital marketing. From trends to engagement and awareness, email strategies and advertising. If you have a B2B focused market, this course is for you.
Create an integrated content marketing strategy and enhance engagement from exploration to content creation to conversion. Unlock and exploit untapped social media advertising opportunities across Meta, LinkedIn, YouTube & TikTok.
From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.
Strategy Course – Google Ads: Search, Display & Video
Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads.
Strategy Course – Online Reputation, Crisis & Community Management
Manage negativity in social media confidently & compliantly. Protect your brand in a social media crisis and turn your social community into an army of advocates.
Strategy Course – Social Media Advertising Masterclass
Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.
Strategy Course – Social Media Strategy Optimisation
Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.
Free Lab – 2024 Social Media Trends – October 2024
This 2024 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2024 Social Media Trends – September 2024
This 2024 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
This 2024 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
This 2024 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
This 2024 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2024 Social Media Trends – December 2023
This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
Free Lab – 2024 Social Media Trends – October 2023
This 2024 Social Media Trends Lab explored 🧠 the key themes for next year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
This 2023 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to AI, new social platform booms, advertising performance, influencer marketing, online video, analytics and more.
This 2023 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more.
This 2023 Social Media Trends Lab explored 🧠 the key themes for this year, examining everything from content marketing to advertising performance, influencer marketing, online video, analytics and more.
In this Lab will dive into the latest data 📊 and performance insights from Instagram. We explored the key 2022 trends impacting Instagram organic reach, ads, influencer marketing and more.
March’s 2021 Social Media Trends Lab explored how social strategy is evolving post-COVID, and why a combination of platform updates, user quirks and even government regulations are changing the game in 2021.
Free Lab – Social Ads & Influencer Marketing Decoded Lab Playback – Oct 2021
The Social Ads & Influencer program explored how to make paid social and influencer marketing work harder in the run-up to the end of 2021, as well as key marketing trends for 2022.
Explore the latest data and performance insights, unpick platform and behavioural trends, brand new marketing features and identify underexploited communications opportunities.
Free Lab – 2021 Facebook Marketing Masterclass – June 2021
The 2021 Facebook Marketing Masterclass delves into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing features and identifying underexploited communications opportunities.
November’s 2021 Digital Trends Lab explored how digital strategy is evolving in light of COVID-19, and why a combination of platform updates, user quirks and even government regulation will change the game in 2021.
SMK’s Instagram Decoded Lab aims to move beyond the digital hype and bluster of Instagram, a channel saturated with vanity metrics and ego, and all too often light on actionable business value.