[SMK] Social Media Knowledge

All courses

Marketing Innovation Labs for Members

Marketing Innovation Lab – Niche Platforms

Get up to speed with Instagram, Snapchat, LinkedIn, Pinterest, TikTok, Twitter & Amazon as SMK takes you through the most important updates & feature changes from the last 6 months only
AUD999

Marketing Innovation Lab – Google SEO, Ads, YouTube, Google Analytics & Gmail

Get up to speed with SEO, Ads, YouTube, Google Analytics & Gmail as SMK takes you through the most important updates & feature changes from the last 6 months only
AUD999

Marketing Innovation Lab – Facebook, Messenger & WhatsApp

Get up to speed with Facebook, Messenger and WhatsApp as SMK takes you through the most important updates & feature changes from the last 6 months only

Digital Strategy Training Courses (30 day access)

AUD999

Strategy Course – Unlocking Snapchat & TikTok Marketing (30-day Access)

Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.
AUD999

Strategy Course – Social Media Advertising Masterclass (30-day Access)

Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.
AUD999

Strategy Course – Digital Marketing Evaluation: Social Analytics, Pixels & Attribution (30-day Access)

Learn how to analyse and evaluate your digital marketing campaigns using best practices and the most effective tools & techniques.
AUD999

Strategy Course – Email Marketing Masterclass: Data, Design & CRM (30-day Access)

From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.
AUD999

Strategy Course – Google Analytics Masterclass (30-day Access)

Everything you need to know to set up Google Analytics and track your site’s performance accurately.
AUD999

Strategy Course – Facebook Marketing Masterclass (30-day Access)

Get past just ‘building likes’ and finally see Facebook ROI. Start using Facebook to change behaviour, nurture leads, drive traffic and sales.

Free SMK Labs

Free

Free Lab – Social Ads & Influencer Marketing Decoded Lab Playback – Oct 2021

The Social Ads & Influencer program explored how to make paid social and influencer marketing work harder in the run-up to the end of 2021, as well as key marketing trends for 2022.
Free

Free Lab – 2021 Instagram Marketing Trends Lab Playback – Sept 2021

Explore the latest data and performance insights, unpick platform and behavioural trends, brand new marketing features and identify underexploited communications opportunities.
Free

Free Lab – 2021 Facebook Marketing Masterclass – June 2021

The 2021 Facebook Marketing Masterclass delves into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing features and identifying underexploited communications opportunities.
Free

Free Lab – 2021 Social Media Trends – March 2021

March’s 2021 Social Media Trends Lab explored how social strategy is evolving post-COVID, and why a combination of platform updates, user quirks and even government regulations are changing the game in 2021.
Free

Free Lab – 2021 Digital Trends – Nov 2020

November’s 2021 Digital Trends Lab explored how digital strategy is evolving in light of COVID-19, and why a combination of platform updates, user quirks and even government regulation will change the game in 2021.
Free

Free Lab – Instagram Decoded Playback – Oct 2020

SMK’s Instagram Decoded Lab aims to move beyond the digital hype and bluster of Instagram, a channel saturated with vanity metrics and ego, and all too often light on actionable business value.