Google Maps changes look
A fresh coat of paint on Google Maps may have knock-on effects for colour schemes and embeds that use the popular wayfinding service. As good as a holiday ....
17/01/2018
Amazon Monetises more Influencers
17/01/2018 SMK Editor
After its initial launch as a service exclusively for YouTube influencers, Amazon is expanding its influencer program to incorporate other mainstream channels too. Welcome to the jungle Amazon’s Influencer Program includes custom storefronts and ca ....
Stat Attack: YouTube Today
16/01/2018 SMK Editor
New year, new you? If you’re looking to shake up your marketing mix this year, you’ve probably got video on the horizon. With that in mind, let’s take a walk through the latest YouTube factoids. Look at this YouTube has over 1.5 ....
Is Facebook finally catching up to YouTube with 4K?
16/01/2018 SMK Editor
While Facebook has pretty easily toppled or swallowed up most of the low hanging social fruit, YouTube is a serious player that can’t be so easily brushed aside. However Facebook is nothing if not persistent. Now testing 4K video uploads, Facebook is creepin ....
Slack moves closer to One-Screen Nirvana
16/01/2018 SMK Editor
They say less is more, a sentiment Slack is taking to heart with its latest update: one screen. Well, almost one screen. One Screen to Rule Them All ....
The latest LinkedIn Stats and Facts
15/01/2018 SMK Editor
LinkedIn haD a productive 2017. After being acquired by Microsoft, the social network for professionals got serious about content, and connections. While it may never rival Instagram or Facey for excitement, there’s plenty to like at the newish-style LinkedI ....
Martech Mashup: G Suite Updates
15/01/2018 SMK Editor
G Suite might not be the prettiest of interfaces, but it’s one of the more robust and pretty easy to get the hang of. In a nod to the prevailing winds of our time, G Suite is ....
Facebook on the attack for Slack
15/01/2018 SMK Editor
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Using LinkedIn Native Videos
12/01/2018 SMK Editor
LinkedIn has recently made native videos available to all users. Previously, the format was only available to the forum’s influencers. Now available via the LinkedIn mobile app, users can record and share original video content directly to the website. ....
Dropbox says ‘AI is the future of sales’
12/01/2018 SMK Editor
Dropbox is pushing AI as the tech that serious sales teams should embrace. More selling, less adminning Whatever your industry, Dropbox wants you to know now is the time. Sales teams currently spend less than half their time making sales contact, but tha ....
Marketing and machine learning: IBM predictions
12/01/2018 SMK Editor
Rashmy Chatterjee, IBM’s Chief of Marketing for North America, joins a chorus of top execs preaching AI’s indispensability for the future of marketing. Analytics with benefits ....
WhatsApp’s building apps for Biz
11/01/2018 SMK Editor
Hot on the back of verified business accounts, WhatsApp has announced business apps designed to let money-makers co-ordinate communications with their customers. Split by size It appears as though they’re developing completely separate tool sets to ....