WhatsApp’s building apps for Biz

11/01/2018 SMK Editor

Hot on the back of verified business accounts, WhatsApp has announced business apps designed to let money-makers co-ordinate communications with their customers. Split by size It appears as though they’re developing completely separate tool sets to ....

Facebook Local goes after Yelp

11/01/2018 SMK Editor

Last year Facebook turned its gaze and considerable resources to outpacing rivals Snapchat and LinkedIn, even if it meant blatantly poaching these platforms’ most popular features. Now it appears Facebook has Yelp and other location-based apps in its crossha ....

Facebook Study: Insights into Retail

11/01/2018 SMK Editor

As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail. Read ....

Twitter’s latest play at TV

10/01/2018 SMK Editor

While 2017 might have been a rollercoaster for Twitter, you have to hand it to the platform. Twitter is still forging ahead with innovative features and shows no signs of tiring. Over the holidays you may have noticed a new addition to your viewing line up: Twitte ....

Facebook’s cross border solutions to get your brand global

10/01/2018 SMK Editor

While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has ....

YouTube and Ticketmaster team up

10/01/2018 SMK Editor

Here’s one for the fans: YouTube and Ticketmaster have teamed up to sell more concert tickets. Music to your ears? YouTub ....

Stat Attack: More users getting their News from Social

09/01/2018 SMK Editor

While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The ....

Facebook tests Live Video Fan Club

09/01/2018 SMK Editor

Facebook expended a lot of effort and money last year promoting Live, its video streaming service. It looks like the trend is continuing in 2018, now Facebook is working on a secretive Fan Club App. Fanning the Flames Fan Club App is intended to ....

Ad spending on the rise: Snapchat & Instagram

09/01/2018 SMK Editor

New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a ....

Facebook's Campaign Budget Optimisation Tool

08/01/2018 SMK Editor

Looking to make sure your marketing dollars are spent more effectively on Facebook? There will soon be a new tool to help with that. Money Matters Over the coming months, ....

Pinterest Lens gets fashionable update

08/01/2018 SMK Editor

Facebook might want to be everything to everyone, but Pinterest has the edge when it comes to threads. Now Pinterest Lens can offer you fashion tips. Pining to Pin The feature, called ....