New tools for Snap Ads

13/06/2017 SMK Editor

Snapchat has unveiled three new advertising methods that exploit the popularity of its lenses and geofilters: World Lenses, Audience Lenses, and Smart Geofilters. World Lenses Snapchat already has Sponsored Lens, that can turn users’ selfies into a ....

Martech Mashup: Salesforce employs AI

12/06/2017 SMK Editor

While we’re all waiting to the day flying cars, hoverboards, and robots arrive to do our bidding, AI is leaping ahead in unexpected and rather more practical ways. Here’s a handy one: Salesforce is betting on ....

Facebook updates Offline Conversion Data

12/06/2017 SMK Editor

Facebook has released a new tool making it easier for businesses to see how Facebook ads are leading to conve ....

Messenger's new Bells and Whistles

12/06/2017 SMK Editor

Another week, another Messenger update. This one’s a bit meatier than most and aimed at brands: Chat Extensions. Chatt ....

Facebook prepares for TV onslaught

09/06/2017 SMK Editor

If 2016 was when video took over social, 2017 is shaping up as the year everyone scrambles to make their own TV shows. According to reports, Facebook is next cab off the rank. Channel surfers Facebook is set to launch dozens of TV-style shows thi ....

Twitter gets loose on Privacy and Tracking

09/06/2017 SMK Editor

Twitter has announced a significant change to its privacy policy in order to share personal info, and tweeters are not pleased. Advertisers want you (or at least your profile) Twitter is in the process of sharing activity and profile inf ....

YouTube expands Live Streaming on Mobile

09/06/2017 SMK Editor

YouTube has announced an increase of live-streaming availability to users with less than 1000 followers. A boost for the little guy At the launch of “Go Live” via popular YouTube channels, content creators were required to ha ....

Audio exclusives at Medium

08/06/2017 SMK Editor

Audio stories are now live on social journalism platform Medium, but mostly for subscribed members. Subscriber audio offer A couple of months ago, Medium launched a US$5 monthly subscription service with a nebulous value ....

SMK Explores: Instagram posts via desktop

08/06/2017 SMK Editor

You can now upload images to Instagram via your browser. That means no more transferring photos to your phone just to upload via the app. But, there is a catch… Mobile browser only Dedicated to mobile, Instagram has heretofore not allowed image up ....

New promo opps on Pinterest

08/06/2017 SMK Editor

Visually similar search and paid pins becoming more practical on Pinterest as it progresses to wordlessness. Worth 1000 words A visual search function has been implemented on Pinterest via a new search icon to be appearing in the corner of each ....

Snapping virtual stickers on real life

07/06/2017 SMK Editor

Snapchat wants to embed virtual stickers into real places, using augmented reality. Snap sticks Snapchat users often add virtual ‘stickers’ to photos and video. They’re like bubbly, colourful illustrations that make real life a bit more ....