Instagram Chief Explains Latest Algorithm Rankings

13/06/2023 Russell Hughes

Head of Instagram Adam Mosseri has published a new overview of how ranking algorithms work which could help marketers understand how to optimise reach and performance across Instagram. Different strokes for different folks ....

[NEW REPORT] LinkedIn Release 2023 Global B2B Marketing Benchmark

09/06/2023 Russell Hughes

LinkedIn has released its meaty, 86-page B2B Marketing Benchmark Report that summarises trends and industry shifts that could have an impact on planning for the rest of 2022. The report gathered data fro ....

Meta Announces New Generative AI For Ads

09/06/2023 Russell Hughes

Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing ....

Meta Doubles-Down On New Shops Ads

09/06/2023 Russell Hughes

The global economic downturn is going to affect businesses of all shapes and sizes, but Meta is hoping that its changes to Shops ads and Meta Advantage will help some improve ad performance and earn new sales.  ....

YouTube Gets Turbocharged With New Google AI Solutions

07/06/2023 Russell Hughes

AI is everywhere right now, and it’s no surprise to hear about Google making a big play in the market. From its AI-supported ad tools to YouTube, Google is pushing artificial intelligence across the whole library of Google platforms. ....

Google announces new era of AI-powered ads

05/06/2023 Russell Hughes

Google's scheme for generative AI in ads Google has announced that it will integrate Search and Shopping ads into its Search Generative Experience (SGE).  The ....

Meta Announces New Generative AI For Ads

02/06/2023 Russell Hughes

Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing ....

Instagram Finally Opens Stories Post Scheduling to Third-Party Platforms

31/05/2023 Russell Hughes

In a move that many will celebrate, Meta has announced that it has added Stories posting capacity to its Graph API so marketers can finally use third-party platforms to publish Stories on Instagram. Meta ....

Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns

29/05/2023 Russell Hughes

Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers be ....

Meta Announces New Video & Augmented Reality Ads

22/05/2023 Russell Hughes

Meta has announced that augmented reality (AR) is coming to Reels Ads and Facebook Stories. Facebook’s parent company broke the news at IAB’s NewFront 2023 and said the update will provide “new ways for advertisers to reach customers, in ....

TikTok Launches “Pulse Premiere” Linking Brands & Premium Content

19/05/2023 Russell Hughes

TikTok has launched a new ad product that will let marketers place advertisements directly after content from “premium publishers.” Pulse Premiere - more value for money It’s calle ....