ON-DEMAND DIGITAL STRATEGY TRAINING
SMK’s Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular in-person Masterclasses. Digital Strategy Courses are available on-demand, on any device at any time – access instantly and start learning with SMK today.
SMK’s on-demand courses can be purchased individually below, or are available as part of SMK’s world-leading Digital Excellence membership program.
ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP
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Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.
On-demand Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses but are broken down in to 8 x one-hour modules.
SMK COURSES AVAILABLE
Strategy Course – B2B Marketing Masterclass: Search, Social & CRM
Dive into the weeds of B2B specific online and digital marketing. From trends to engagement and awareness, email strategies and advertising. If you have a B2B focused market, this course is for you.
Strategy Course – Digital Copywriting Masterclass: Social, Search & Web
Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.
Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less
Strategy Course – Email Marketing Masterclass: Data, Design & CRM
From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.
Strategy Course – Facebook Marketing Masterclass
Get past just ‘building likes’ and finally see Facebook ROI. Start using Facebook to change behaviour, nurture leads, drive traffic and sales.
Strategy Course – Google Ads: Search, Display & Video
Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads.
Strategy Course – Google Analytics 4 Masterclass
Everything you need to know to set up Google Analytics and track your site’s performance accurately.
Strategy Course – Influencer Marketing Masterclass
Strategy Course – Instagram Marketing Masterclass
Discover Instagram marketing best practices: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, Influencer marketing & Branded Content.
Strategy Course – LinkedIn & B2B Social Media Marketing
Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled
Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.
Strategy Course – Social Media Advertising Masterclass
Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.
Strategy Course – Social Media Strategy Optimisation
Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.
Strategy Course – Social Media Video Masterclass
Learn the fundamentals of all successful viral campaigns and create highly shareable content.
Strategy Course – Unlocking TikTok & Snapchat Marketing
Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.