ON-DEMAND DIGITAL STRATEGY TRAINING
SMK’s Digital Strategy Courses are weekly live-streamed online classes, based upon SMK’s popular in-person Masterclasses. Digital Strategy Courses are available on-demand, on any device at any time – access instantly and start learning with SMK today.
SMK’s on-demand courses can be purchased individually below, or are available as part of SMK’s world-leading Digital Excellence membership program.
ACCESS ALL SMK TRAINING COURSES WITH SMK DIGITAL EXCELLENCE MEMBERSHIP
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Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.
On-demand Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses but are broken down in to 8 x one-hour modules.
SMK COURSES AVAILABLE
Strategy Course – AI in Social Media and Digital Marketing Masterclass
This course explores the transformative role of generative AI in marketing, covering content automation, customer engagement, advertising optimisation, and SEO enhancement. It also examines cutting-edge AI tools, ethical considerations, and strategies for integrating AI into marketing workflows for increased efficiency and personalisation.
Strategy Course – B2B Marketing Masterclass: Search, Social & CRM
Dive into the weeds of B2B specific online and digital marketing. From trends to engagement and awareness, email strategies and advertising. If you have a B2B focused market, this course is for you.
Strategy Course – Content Marketing Masterclass
Create an integrated content marketing strategy and enhance engagement from exploration to content creation to conversion. Unlock and exploit untapped social media advertising opportunities across Meta, LinkedIn, YouTube & TikTok.
Strategy Course – Digital Copywriting Masterclass: Social, Search & Web
Tap into leading-edge digital insights to ensure your copy is optimised for each digital channel.
Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits
Increase profitability & impact of digital marketing activity by increasing online conversions, helping you to get more out of less
Strategy Course – Email Marketing Masterclass: Data, Design & CRM
From copywriting to data. Deliverability to Automation. Discover why email good email design is not enough and how you can boost your email performance.
Strategy Course – Facebook Marketing Masterclass
Get past just ‘building likes’ and finally see Facebook ROI. Start using Facebook to change behaviour, nurture leads, drive traffic and sales.
Strategy Course – Google Ads: Search, Display & Video
Plan, develop and scale Google Ads campaigns that convert. Learn how to master Google Search Engine Marketing, remarketing via Search & GDN and YouTube video ads.
Strategy Course – Google Analytics 4 Masterclass
Everything you need to know to set up Google Analytics and track your site’s performance accurately.
Strategy Course – Influencer Marketing Masterclass
Strategy Course – Instagram Marketing Masterclass
Discover Instagram marketing best practices: Instagram algorithm, Shopping, Explore, Stories, Ads, Facebook Pixel, Business Manager, Influencer marketing & Branded Content.
Strategy Course – LinkedIn & B2B Social Media Marketing
Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled
Master planning, creating & scaling search engine friendly content. Explore technical factors impeding SEO rankings and content marketing best practice to attract clicks & inbound links.
Strategy Course – Social Media Advertising Masterclass
Get beyond just “boosting posts” and produce high converting social ad funnels. Master the platforms’ ads manager and finally see a meaningful return on social ad spend.
Strategy Course – Social Media Strategy Optimisation
Social media marketing has three major tactics:
1. Advertising 2. Community management 3. Content marketing
Learn how to maximise & integrate all, for better business outcomes.
Strategy Course – Social Media Video Masterclass
Learn the fundamentals of all successful viral campaigns and create highly shareable content.
Strategy Course – Unlocking TikTok & Snapchat Marketing
Get under the skin of Snapchat and TikTok marketing. Covering ads, strategic thinking, channel set up and maximising organic reach both platforms.