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DIGITAL MARKETING NEWS

January 2019

Google My Business Improves Local Search Opportunties

Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for …

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Instagram Is Not Hiding Marketers Posts

Instagram Quells 7% Organic Reach Rumours  Marketers can rest easy this long weekend since Instagram has just announced that there hasn’t been a significant algorithm update in recent weeks. Social media marketers will no doubt have noticed the growing chorus of platform influencers sharing posts (like above) citing a new Instagram algorithm update. The alleged …

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Facebook Group Community Management Update

Facebook Rejigs Group Invites & Analytics   Facebook has just released a new Facebook Group update, impacting how marketers engage, build and report on Groups on the platform. At the start of 2018, Mark Zuckerberg altered the fundamentals of the Facebook algorithm to favour content which drives more active engagement, i.e. commenting, over passive, i.e. liking …

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New LinkedIn Page Features Live

Expanded LinkedIn Features and Functions Rolling Out LinkedIn’s marketing renaissance continues apace, as the platform rolls out a raft of its new LinkedIn Page updates, announced just before Xmas. LinkedIn’s latest attempt to woo businesses, and in particular, marketers, is a relaunch of LinkedIn Company Pages, subsequently now known as LinkedIn Pages. The refresh and …

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Facebook News Feed Study: 3:20 Ideal Vid length

Buzzsumo Facebook News Feed Study Getting good organic results on Facebook, via the main News Feed anyway, gets more challenging each year. However, a new study just released provides plenty of actionable takeaways which will help marketers maximise their unpaid social exposure in 2019. The team from BuzzSumo analysed 777 million Page posts from 2018 …

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Shutterstock’s 2019 Creative Trends

Producing Compelling Visual Content In 2019 Visual marketing has been in the ascendency online for some time. Senior Facebook execs predicted the demise of the written word online, a few years back. More recently Mark Zuckerberg announced that visual sharing, via formats like Stories, was growing fifteen times faster than anything else. The challenge for …

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Swipe Right For YouTube’s Storyfication

YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move …

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Google Beefs Up Shopping Campaigns

Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product …

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