[SMK] AI & Digital Marketing Capability Transformation
Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for
Google My Business Improves Local Search Opportunties Read More »
Instagram Quells 7% Organic Reach Rumours Marketers can rest easy this long weekend since Instagram has just announced that there hasn’t been a significant algorithm update in recent weeks. Social media marketers will no doubt have noticed the growing chorus of platform influencers sharing posts (like above) citing a new Instagram algorithm update. The alleged
Instagram Is Not Hiding Marketers Posts Read More »
Facebook Rejigs Group Invites & Analytics Facebook has just released a new Facebook Group update, impacting how marketers engage, build and report on Groups on the platform. At the start of 2018, Mark Zuckerberg altered the fundamentals of the Facebook algorithm to favour content which drives more active engagement, i.e. commenting, over passive, i.e. liking
Facebook Group Community Management Update Read More »
Expanded LinkedIn Features and Functions Rolling Out LinkedIn’s marketing renaissance continues apace, as the platform rolls out a raft of its new LinkedIn Page updates, announced just before Xmas. LinkedIn’s latest attempt to woo businesses, and in particular, marketers, is a relaunch of LinkedIn Company Pages, subsequently now known as LinkedIn Pages. The refresh and
New LinkedIn Page Features Live Read More »
Buzzsumo Facebook News Feed Study Getting good organic results on Facebook, via the main News Feed anyway, gets more challenging each year. However, a new study just released provides plenty of actionable takeaways which will help marketers maximise their unpaid social exposure in 2019. The team from BuzzSumo analysed 777 million Page posts from 2018
Facebook News Feed Study: 3:20 Ideal Vid length Read More »
Producing Compelling Visual Content In 2019 Visual marketing has been in the ascendency online for some time. Senior Facebook execs predicted the demise of the written word online, a few years back. More recently Mark Zuckerberg announced that visual sharing, via formats like Stories, was growing fifteen times faster than anything else. The challenge for
Shutterstock’s 2019 Creative Trends Read More »
Will Google's New 'Related Activity Cards' Boost Brand Browsing? Google is now rolling out a new feature in search named “your related activity”, which allows mobile users to pick up a search where they left off previously. Google will show users links to pages they have visited in the past through their search history. In
Google Knows What You Did Last Summer Read More »
YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move
Swipe Right For YouTube’s Storyfication Read More »
Do Driving. Earn Points. Get Free Stuff Imagine earning reward points for driving past a Flight Centre billboard or listening to an ad for Vodafone on the radio. Imagine earning points for somehow navigating from Sydney CBD to the airport in under 18 hours* during peak time… Well, at last week’s Consumer Electronics Show (CES)
Honda’s Frequent Driver Mobile Rewards Read More »
Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product
Google Beefs Up Shopping Campaigns Read More »