[SMK] AI & Digital Marketing Capability Transformation
New Page Update Simplifies Mobile UX For Users & Admins Following the recent global rollout of Facebook’s new Page redesign, FB5, Techcrunch reports that Facebook is now testing a new design for Facebook Pages that will both minimise the Like count and button (see image above). For brands included in the test, if your Page
Facebook Kills “Like” Button In Page Redesign Test Read More »
Google's Richer, Personalised Creatives Across Search, Shopping & Display In 2018, to mark Google’s 20th birthday, Ben Gomes, former Senior VP, Search, News and Assistant, used the occasion to shine a light on the next chapter of Search. Gomes claimed that the future would be driven by three fundamental shifts in how Google thinks about
Google Ads’ Mega Visual Upgrade Read More »
YouTube is slashing the video length eligibility criteria for mid-roll ads. In the same period, they’re also changing default monetisation settings and giving content creators a new metric to consider. While this might sound like three distinct changes, they’re all actually very connected. Mid-roll Ads Now an Option for 8-minute Videos Up to July 2020,
YouTube Cuts Mid-roll Ads Minimum Read More »
WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way back when the world was a very different place—we’re talking November 2019. Essentially, they were mobile storefronts wholly contained
New Marketing Ops on WhatsApp Business Read More »
Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campaigns. A pair of new metrics—on the likelihood of purchase and the likelihood of churn—could do wonders for both campaign targeting and analysis. If your web property generates the quantity of purchase activity needed to power
New Predictive Audiences in Google Analytics Read More »
Facebook has announced a new tweak to how they organise the News Feed. A fresh round of changes to the algorithm aims to prioritise original reporting and will demote content that lacks clear publisher information. Tracing primary sources The new approach is to trace developing news stories to the primary source. Once determined, that primary
Facebook Prioritises Original News Read More »
Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new name for the part of Smart Campaign set-up that used to be labelled ‘products and services’. In practice, this is the step to identify what the advertiser is offering. Google
Google Tweaks Smart Campaigns Read More »
TikTok’s story is one of acceleration into the mainstream, with occasional speedbumps over privacy concerns and national security warnings. A lot of its momentum builds through its ‘For You’ feed—a content recommendation system that TikTok says is where most users spend their time. Now, TikTok has offered a glimpse at the algorithm that dictates what
TikTok’s Algorithm Reveal Read More »
YouTube Offers A Helping Hand To Floundering Brands YouTube is somewhat of a marketing enigma. Organisations deliberate at length over Facebook and Instagram for marketing and communications purposes, while underplaying YouTube. Despite YouTube dwarfing the latter, and matching the former, in size, and thrashing both combined for daily video consumption. According to Google, over 500
YouTube Reveals Algorithm Ranking Signals Read More »