[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

July 2020

Facebook Kills “Like” Button In Page Redesign Test

New Page Update Simplifies Mobile UX For Users & Admins Following the recent global rollout of Facebook’s new Page redesign, FB5, Techcrunch reports that Facebook is now testing a new design for Facebook Pages that will both minimise the Like count and button (see image above). For brands included in the test, if your Page …

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New Marketing Ops on WhatsApp Business

WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way back when the world was a very different place—we’re talking November 2019. Essentially, they were mobile storefronts wholly contained …

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New Predictive Audiences in Google Analytics

Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campaigns. A pair of new metrics—on the likelihood of purchase and the likelihood of churn—could do wonders for both campaign targeting and analysis. If your web property generates the quantity of purchase activity needed to power …

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Google Tweaks Smart Campaigns

Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new name for the part of Smart Campaign set-up that used to be labelled ‘products and services’. In practice, this is the step to identify what the advertiser is offering. Google …

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YouTube Reveals Algorithm Ranking Signals

YouTube Offers A Helping Hand To Floundering Brands  YouTube is somewhat of a marketing enigma. Organisations deliberate at length over Facebook and Instagram for marketing and communications purposes, while underplaying YouTube. Despite YouTube dwarfing the latter, and matching the former, in size, and thrashing both combined for daily video consumption. According to Google, over 500 …

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