[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: June 2021

Instagram Turns Influencers Into Cash Cows

Instagram announces new shopping & affiliate marketing features  As with most marketing tactics, influencer marketing has its fair share of problems. From fake followers to pods, to fraud, to contracting, to being tone-deaf, inappropriate behaviour and everything in between. But, perhaps the biggest issue, from a business perspective, is determining return on investment (ROI). Well, …

Instagram Turns Influencers Into Cash Cows Read More »

Facebook announces new moderation tools

Long overdue Facebook cleanup continues  Facebook has announced new admin tools and experiences to help Page and Group admins manage their communities and moderate conversations. These updates are a direct result of user feedback and are designed to help support admins throughout the platform. Facebook has unveiled a raft of changes, they are: Admin home …

Facebook announces new moderation tools Read More »

Instagram Chief Explains Algorithm Rankings

Insta content ranking signals vary by placements  Instagram’s chief has broken his silence to explain how the algorithm works across each part of his platform. For a start, there isn’t one algorithm that rules over the whole app. Adam Mosseri, Head of Instagram “Instagram doesn’t have one algorithm that oversees what people do and don’t …

Instagram Chief Explains Algorithm Rankings Read More »

Snapchat Unlocks Organic Reach Bounty For Brands

Snapchat launches Public Profiles for brands Another shot has been fired in the short-form video wars as Snapchat announced Public Profiles for Business, giving brands a free place to showcase and publish their Snap content. Since its inception, Snapchat has been a predominantly pay-to-play marketing opportunity, and with organic reach beginning to clam up on …

Snapchat Unlocks Organic Reach Bounty For Brands Read More »

Google Ads expands targeting, insights and automation

New features announced at Google Marketing Live  Google is back with another raft of features designed to help brands fight their way out of COVID-19. One of these changes is within Customer Match, which allows advertisers to use first-party data to target and retarget customers across Google’s range of services. Google “Customer Match lets you …

Google Ads expands targeting, insights and automation Read More »

Instagram Announces ‘Drops’ For Product Launches

Instagram Hopes New Drops Will Help Build Brand Buzz Instagram has announced another buzz-building feature as it continues to arm itself in the social commerce war. The platform has already started to roll out in-app purchases of products, which helps feed the machine and grow revenue while also providing additional sales outlets for brands and …

Instagram Announces ‘Drops’ For Product Launches Read More »

LinkedIn improves Events offering & reporting

LinkedIn goes all-in on Events  LinkedIn has announced new ways to increase event awareness as it goes all-in on virtual events and ramps up its lead generation capabilities. The updated Event Ads are designed to make sure that marketers get maximum bang for their bucks and as many registrations to events as possible. Alongside this, …

LinkedIn improves Events offering & reporting Read More »

Google unveils brand building & eCommerce features

Will Google's latest features send conversion rates soaring?  Google is rolling out more integrations with eCommerce platforms, boosting discovery and giving businesses more control over how they connect with customers. Google’s latest flurry of updates was announced during its flagship conference, Google Marketing Live last week Google initially announced an integration with Shopify, but now …

Google unveils brand building & eCommerce features Read More »