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LinkedIn Launches Premium Company Pages

LinkedIn has officially launched its new Premium Company Pages, targeting small and medium-sized businesses (SMBs) to boost their in-app presence and, consequently, LinkedIn’s subscription revenue. This expanded business profile offering introduces a variety of features designed to enhance brand visibility and engagement on the platform. Enhanced Lead Generation Tools One of the standout features is …

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[New Study] LinkedIn Engagement Up 44%

After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% year-on-year increase in engagement rates. The benchmark focuses on Pages with between 1,000 and 1 …

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LinkedIn Trials Premium Company Page Business Subscription

LinkedIn is looking to follow Meta’s lead as it begins testing a new subscription-based service tailored for businesses. The new initiative, dubbed LinkedIn Premium Company Pages, is gradually being rolled out and offers an array of advanced features designed to enhance visibility and interaction on the platform. At a starting price of approximately $99 per …

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LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months

Heads up LinkedIn users – the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older posts via a new ‘suggested posts’ feature that could help some accounts broaden the reach of their old, but still highly …

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LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting

LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution LinkedIn wants to make it easier for marketers to gain proper insights from their adverts without using complicated tracking codes …

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LinkedIn Ad Costs Surge As Businesses Flee X (Twitter)

LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times. In some cases, ad costs have risen by up to 30%, and Search Engine Land reports that some media buyers are seeing 1,000 impressions for a premium LinkedIn campaign cost $300. Why businesses favour LinkedIn Despite the higher …

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