LinkedIn is expanding access to its AI-powered ad campaign tool, “Accelerate,” designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans the URL provided in your campaign setup and your company’s LinkedIn presence to build a …
LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally Read More »
LinkedIn has officially launched its new Premium Company Pages, targeting small and medium-sized businesses (SMBs) to boost their in-app presence and, consequently, LinkedIn’s subscription revenue. This expanded business profile offering introduces a variety of features designed to enhance brand visibility and engagement on the platform. Enhanced Lead Generation Tools One of the standout features is …
If you’ve recently noticed a reduction in the size of link preview images on LinkedIn, you’re not alone. This change is part of a broader update announced by LinkedIn, which is gradually rolling out across the platform. While some posts still display the full-width preview images, this is becoming increasingly rare for organic content. The …
After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% year-on-year increase in engagement rates. The benchmark focuses on Pages with between 1,000 and 1 …
LinkedIn is looking to follow Meta’s lead as it begins testing a new subscription-based service tailored for businesses. The new initiative, dubbed LinkedIn Premium Company Pages, is gradually being rolled out and offers an array of advanced features designed to enhance visibility and interaction on the platform. At a starting price of approximately $99 per …
LinkedIn Trials Premium Company Page Business Subscription Read More »
LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but now advertisers can use them to promote posts from anyone. What are Thought Leaders Ads? Thought …
Heads up LinkedIn users – the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older posts via a new ‘suggested posts’ feature that could help some accounts broaden the reach of their old, but still highly …
LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months Read More »
LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution LinkedIn wants to make it easier for marketers to gain proper insights from their adverts without using complicated tracking codes …
LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting Read More »
LinkedIn has announced sponsored posts – which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there will be the option to promote it via a CTA button, such as ‘unlock article’. Users can then unlock the article by …
