Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station for social media managers, the Business Manager is designed to make life easier for brands using the platform. Praveen Gujar, Product, LinkedIn “LinkedIn Business Manager (is) …
LinkedIn Business Manager Now Live for Pages & Ads Read More »
LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s becoming more important to manage your affairs online. Business Manager seeks to do just that. Gyanda Sachdeva, Vice President, Product …
LinkedIn Announces New Facebook Style “Business Manager” Tool Read More »
LinkedIn has made life even easier for creators to build a presence on the platform by adding audio events, an URL in your header and improved discovery of creators. After launching just over a year ago, LinkedIn has more than 10 million members using Creator Mode and the platform is keen to offer more to …
LinkedIn Boosts Audio Events & Creator Discovery Read More »
As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting “broetry” to struggle-spam, polling dross and even occasionally marketing managers using sneaky techniques to drive growth and engagement! LinkedIn sees you… …
LinkedIn Clamps Down On Engagement Bait & Dodgy Polls Read More »
Every platform is locked in an arms race to show creators that it’s the best place for them, and if you thought that business-orientated LinkedIn was different, you thought wrong. Despite marketing itself as separate from the rest of the bunch, LinkedIn still wants to be the best place its audience can view content that …
LinkedIn’s New Thought Leader Content Marketing Tools Read More »
As LinkedIn becomes more important for communicators, it has started to add more content marketing tools to the mix. Last year Articles for Pages hit the platform, letting marketers add more long-form content to pages to drive engagement and start conversations on the website. Now LinkedIn has introduced Newsletters to the mix. LinkedIn Marketing Solutions …
Live events continue to be disrupted by the Covid-19 pandemic, especially now Omicron is raging through Australia, which has forced businesses to find alternative means to broadcast and connect. That partly explains why LinkedIn has experienced strong success with its Live Events (use of the function has increased by 150%). And that makes sense, because …
LinkedIn Doubles Down On Events, Audio & Live Video Read More »
LinkedIn launches Articles for Pages, integrates Events & Live video LinkedIn is looking for fresh ways to help brands maximise content posted on the platform, improve event performance and help marketers make smarter decisions. The first, “Articles for Pages”, is designed to help brands connect with audiences and develop a stronger thought-leadership position. Marketers can now …
LinkedIn Expands Content Marketing & Live Events Offering Read More »
LinkedIn pulls pin on Stories as it refocuses to video Another Story experience has fallen by the wayside as platforms finally realise that just because it works elsewhere doesn't mean it'll work everywhere (WhatsApp, are you listening?). After Twitter abandoned its short-lived Fleets, LinkedIn has gone down the same route and will be retiring Stories …
LinkedIn launches new video meetings Is LinkedIn going to be the new Skype, the new Zoom, or has it missed the boat entirely? The professional social media network has launched its version of video meetings. Video meetings sit within its messaging platform and provide a way of getting face-to-face without downloading a separate app. Crystal …