[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: July 2015

Instagram set to net $600m in mobile ad revenue

According to Aesop the tortoise will always beat the hare in a race. It seems Facebook heeded the ancient Greek philosopher's advice when it came to Instagram advertising. While its been relatively slow the monetise, Facebook's patience is beginning to pay dividends. Very big dividends. Instagrowth According to a new report from eMarketer, Instagram is on …

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YouTube gives creators more control over content

YouTube is working on a Trusted Tester program that will give brands and creators more control over their content. More movie metrics The Trusted Tester program is part of YouTube’s Creator Studio app, and gives publishers the ability to update their account and respond to comments. The program also gives publishers access to their current …

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GoPro lets users license their videos to brands

GoPro has announced plans to let content create license videos made using their ubiquitous cameras. GoCash The GoPro Licensing Platform allows creators to license their videos to brands and production companies. Creators can watermark videos to protect against unauthorised use. To complete the transaction both buyer and seller must register for the service. Making movies At the …

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