[SMK] AI & Digital Marketing Capability Transformation

DIGITAL MARKETING NEWS

Microsoft

Copilot Lets Marketers Build Apps By Chatting

Microsoft is giving Copilot users the ability to build lightweight internal apps simply by describing what they need. The new App skill inside Copilot Cowork can turn a natural-language brief into a working application, then let the user refine it through chat, connect it to Microsoft 365 data, preview it, publish it and share it […]

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Microsoft launches integrated Facebook, Instagram & Google campaign offering

Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the

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