[SMK] AI & Digital Marketing Capability Transformation

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Microsoft

Microsoft Pushes Copilot Into Marketing Automation

Microsoft is expanding Copilot’s automation capabilities, allowing organisations to trigger AI-powered tasks directly from events occurring across business applications, including CRM systems, Microsoft Teams and other connected platforms. The latest expansion of Copilot Cowork introduces support for additional business systems through Power Platform connectors, alongside new plugins and reusable skills designed to help AI complete

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Microsoft launches integrated Facebook, Instagram & Google campaign offering

Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the

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