[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

November 2016

SMK Explores: Snapchat Ad Targeting

A few years ago, Snapchat CEO Evan Spiegel ruffled some feathers when he described precision targeted advertising as ‘creepy’. He claimed that Snapchat wouldn’t be following Facebook’s lead in using detailed user data for advertising purposes. However, with Snapchat hotter than ever, the lure of increased advertising revenues seems to have one out over highfalutin …

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YouTube’s new Comments section for Creators

The YouTube comments section has long been the wild west of the internet: a free-for-all where many colourful opinions, and expletives, roam free. Now YouTube is trying to refine its conversations skills with an update for creators. Chatterbox YouTube now gives creators more control over moderating the tone and content of their comments. Creators now get …

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Twitter’s new tools for reaching customers

Twitter has rolled out Quick Replies and Welcome Message, two new customer service tools for brands. Quick off the mark Quick Replies lets brands advise users with the best ways to reply to Direct Messages. For example, asking users to include certain information when lodging an enquiry, or presenting users with a list of options for responding. …

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Facebook releases Business Influencers Guide

Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook …

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