[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: December 2019

Google Launches “Explanations” To Unlock Campaign Performance

New Google Ads Beta Explains Performance Changes Following on from Google’s recent expansion of “Optimization Score” for Display, Google has announced the launch of another must-use insight tool, this time for Search. Google Ads has launched a new beta feature, "Explanations", which provides insights as to why campaign performance is being affected. Identifying peaks or troughs in …

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Facebook Upgrades Reporting

Cross-Account Reporting and Custom Ad Metrics Launching Through 2019, Facebook has made steady improvements to Business Manager, with more pencilled in for 2020. Most improvements have centred on streamlining interfaces; however, in recent months, Facebook has also rolled out several important features related to reporting. Offering richer, deeper and more tailored campaign insights. Three of …

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Google Expands “Optimization Score” For Display Campaigns

Google Demystifying Ads With AI  To say that marketers find Google a confusing channel to operate within would not be an understatement. For the majority of marketers, Google’s overly complicated processes, clunky marketing user interfaces and unintuitive systems are incredibly off-putting. Resultantly, Google activity is often outsourced to supposed “specialists” and budgets sometimes get funnelled …

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50%+ of Local Business Sites Receive Under 500 Visits Monthly

Google Analytics Study Claims Organic Search Best Channel A study of Google Analytics for local businesses claims they see an average (across verticals and regions) of 414 monthly website users each month. Local business websites receive 50% of their traffic from organic search, with 37% coming from direct visits. The average local business receives no …

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Will Facebook’s New ‘Favorites’ Feature Transform Messenger?

Facebook Pushes Microsharing With New Prototype Social media’s pivot towards privacy has been the defining theme for 2019. Naturally spearheaded by market-leader Facebook, following the publication of Mark Zuckerberg’s new privacy manifesto in March. However, bringing this new vision to life will be a colossal effort, requiring an entire product redesign and the wholesale creation …

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