[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2017

Google moves to protect privacy

Federated Learning is a new Google initiative to improve its machine learning model while offering greater protection of users’ privacy. Machine learning sans snooping News stories about data security, integrity and intelligence have motivated many service providers to beef up perceptions about how they handle privacy. Google has long used search data, user behaviour and …

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Facebook adds Call-to-Action Units for Instant Articles

Facebook has launched Call-to-Action Units for Instant Articles, giving publishers more bang for their buck. Press the button Publishers can now add CTA units, including Page Like and Email Sign-Up, using a self-serve creation flow. Once posted, they can access insights on the performance of these CTA units. More to come Facebook says Slate used …

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Pinterest and Samsung team up to take on Google

Here's an unlikely but potentially powerful alliance: Pinterest and Samsung have just joined forces to take on search. Pin the Phone on the Digital Donkey Pinterest's new visual search tech will power the image search function in Samsung's Galaxy S8, and Samsung's AI assistant Bixby. This means when users take pictures on the phone's camera, …

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