[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

June 2016

Pinterest gives marketers new tools to target users

Pinterest continues to roll out a steady stream of clever updates for marketers. The latest: three new ways to reach and target Pinterest's growing, often well-heeled, audience.  Stay on target Pinterest announced the new features, Customer list targeting, Visitor retargeting, and Lookalike targeting, in a blog post. Customer list targeting lets marketers use mobile IDs …

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Facebook testing payments in South-East Asia

Facebook continues its tinkering in new, potentially very profitable markets. The latest experiment: a payments feature being trailed in South-East Asia. Paybook Select users in Thailand can now pay for products featured on a Facebook Page, all without leaving the social network's eco-system. At the moment all users can purchase via Facebook, but the process …

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Facebook’s powerful new tools track real-time conversions

How much is a Like, comment, or emoji really worth? A new update from Facebook may finally be able to answer that most vexing question. Cash it up Facebook announced a revamp to its Local Awareness feature in a blog post, explaining the update will give retailers more insights into the effectiveness of their Facebook …

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