[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: December 2016

Year in Review: Snapchat 2016

Without a doubt, 2016 was the year of Snapchat. Moving from millennial plaything to serious platform, Snapchat's successful features often "inspired" similar offerings from Facebook, Instagram, and WhatsApp. But can Snapchat translate all that traction into cold hard cash?  Oh Snap Snapchat's audience isn't the biggest, but they're very attractive to marketers. With a "modest" …

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Google announces new AdWords reports for bricks-and-mortar businesses

Just in time for the silly season, two new AdWords reports announced by Google aim to make it easier for retailers to understand more about in-store shoppers. Where customers come from According to Google, 76% of people who use their mobile to search nearby locations for a product or service will visit a business that …

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