[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: October 2020

TikTok Launches Shopify Social Commerce Partnership

TikTok Channel Launch On Shopify Opens Door To Easy Ads & Sales  TikTok has expanded its social commerce offering through a new partnership with Shopify, now making it easier for Shopify’s massive base of merchants to reach a younger, more engaged audience. Merchants will now be able to use the Shopify dashboard to create, run …

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LinkedIn Upgrades Events With New Organic & Ad Features

Corporate Events Get Significant Boost On LinkedIn LinkedIn has been tinkering with their Events offering all year. Have they finally struck gold? In March they launched their beta version of Events, which required a lot of improvement (but that's fine because that's the job of a beta launch). Since then, LinkedIn added an integration with …

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Facebook & Instagram Holiday Shopping Upgrade

Facebook Fires Up Shopping Custom Audiences & Product Tags  In a timely boost for marketers and eCommerce brands across the world, Facebook has introduced a host of new tools to help businesses make the most of the Christmas rush. “We’re announcing new products that can help your business adapt to the pandemic, get on board …

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YouTube Mimics Instagram With New Shopping Play

YouTube Testing Ecommerce & Shopify Integrations  YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Back in July, Instagram opened up its Shopping features to everyone from big brands to solo operations – as long as …

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