TikTok Channel Launch On Shopify Opens Door To Easy Ads & Sales TikTok has expanded its social commerce offering through a new partnership with Shopify, now making it easier for Shopify’s massive base of merchants to reach a younger, more engaged audience. Merchants will now be able to use the Shopify dashboard to create, run …
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Corporate Events Get Significant Boost On LinkedIn LinkedIn has been tinkering with their Events offering all year. Have they finally struck gold? In March they launched their beta version of Events, which required a lot of improvement (but that's fine because that's the job of a beta launch). Since then, LinkedIn added an integration with …
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Facebook Fires Up Shopping Custom Audiences & Product Tags In a timely boost for marketers and eCommerce brands across the world, Facebook has introduced a host of new tools to help businesses make the most of the Christmas rush. “We’re announcing new products that can help your business adapt to the pandemic, get on board …
GA4 Upgrades Machine Learning, Integrations & Privacy Google Analytics has just released its most significant update in aeons. This update, termed Google Analytics 4, essentially replaces the App + Web property that was released in beta last year and will affect the majority of websites using GA. Users will now see richer integrations with the …
UK Watchdog Prompts Instagram To Act On Promo Non-Disclosure Instagram has announced an influencer crackdown. The social media giant is going to do more to catch those who fail to disclose when they’re being paid to promote posts. Leaving behind its old hands-off approach and are moving to be more proactive in the space. This news …
OnZoom Brings Search & Event Payments To Zoom Zoom has announced plans to move into the online events space. Its new offering, OnZoom, will be their online event marketplace and will allow users to buy passes to classes, events and activities. The pandemic has been good to Zoom, which blew the competition out of the …
Ad Week Sees New Campaign Types & Insights Launching Google has been a busy beaver ahead of Advertising Week, in the US, and announced a series of updates that will provide richer insights for marketers as well as a snazzy new campaign type, built on lashings of machine learning, called "Performance Max". Google has also …
YouTube Testing Ecommerce & Shopify Integrations YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Back in July, Instagram opened up its Shopping features to everyone from big brands to solo operations – as long as …
Google Rebrands & Expands Stories In Search Another day, another platform launching their version of Stories. If it isn’t any of the giants under the Facebook umbrella, you can be sure it’s got something to do with Google. Anyone who had that hunch can give themselves a lovely pat on the back, because the search …
Public Facebook Group Posts To Begin Ranking In News Feeds Facebook has introduced a new range of features to Groups that will make them easier to manage, increase engagement and boost organic reach. Over 1.8 billion (yes, you read that right) people use Facebook Groups every day and the changes are designed to make life …