[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2016

Interactive video ads boost brand perception

Users are more likely to consider purchasing from brands that use interactive video advertisements, a new study has found. Market research firm EyeSee conducted the study for digital advertising company Exponential Interactive, with 500 US participants monitored and quizzed for results. Testing times The participants were shown interactive video ads and 30-second pre-roll units, as …

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MarTech Monday: Sweet Tweets with Tweetbot Topics

Twitter’s 140 character limit is arguably its greatest feature, however it can be limiting when you just have to say more. Happily, popular Twitter client Tweetbot has come up with a nifty patchwork solution. Tweet all about it Tweetbot’s latest iOS app sports a new function called Topics, which lets you group related tweets together seamlessly. …

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Digital Risk: Promotions on Social Media

Earlier this month we focused on Facebook promotions. This week, we’ll review requirements of other key platforms used for promotions. Instagram Instagram’s guidelines are far less prescriptive than Facebook. You can condition entry on following your page, uploading an image (with a promotional hashtag), commenting on an image/ promotional post, or sharing (‘regramming’) a post. …

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