[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2020

Google & Facebook Marketing Transparency Clampdown

Google Now Expanding Ad Verification Program To All Advertisers Google has announced a dramatic ramp-up in red tape for advertisers as it struggles to get to grips with scams, fraud and bad actors on its platform. As part of its new initiative, advertisers will be required to complete a verification program in order to buy ads …

Google & Facebook Marketing Transparency Clampdown Read More »

Mega Facebook Video Release & New Tools

Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of this vast product update is the Zoom and Houseparty cloning video streaming capabilities within Messenger and beyond. See new Messenger Rooms in …

Mega Facebook Video Release & New Tools Read More »

Google Shopping Game Changer For Businesses

Google Makes Listing Products On Google Shopping Free In a major boost for organisations struggling with COVID-19, Google has announced from next week that it will begin opening its Shopping search results to unpaid, organic listings. The Google Shopping tab results "will consist primarily of free product listings" starting next week, helping merchants better connect …

Google Shopping Game Changer For Businesses Read More »

Instagram Launches “Gift Cards” For Businesses To Sell

New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the …

Instagram Launches “Gift Cards” For Businesses To Sell Read More »

eMarketer Forecasts Steep Drop In Search Marketing Spend

[NEW STUDY] Even Performance Media Is Not COVID-19 Proof Long considered to be “recession-proof”, it appears that search marketing may well be just as fallible as every other marketing channel, in the face of COVID-19. Between now and end of June, eMarketer’s latest search ad forecast sees US ad spending to fall between 20.2% and …

eMarketer Forecasts Steep Drop In Search Marketing Spend Read More »

Facebook Launches “Experiments” For Improved Ad Testing

Facebook Streamlines Ad Testing & Campaign Optimisation  The ol' business adage goes, "what gets measured gets improved". No one's quite sure who coined it; Peter Drucker, Lord Kelvin, Dumbledore? But the sentiment is especially true within digital marketing, with online testing and optimisation being the lifeblood of effective activity. However, within social channels, testing is …

Facebook Launches “Experiments” For Improved Ad Testing Read More »