[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2016

Instagram & Facebook get interactive video ads

Social ad publishers rejoice! Interactive roll-over video ads are coming to Instagram and Facebook. Deeper content, better engagement Publishers have long been fans of the interactive video format for ads because of the added depth of content they can include on the spot. Rather than having to click through to access extra information, users merely …

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ShopStyle launches new Instagram widget

Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective. And now, ShopStyle Collective is launching a new widget to help influencers rake in revenue from the images they post to Instagram. All about the $$$ ShopStyle …

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MarTech Monday: Reelevant for real-time email personalisation

Designed for small to medium sized online retailers, Reelevant is a cloud-based service that allows users to send emails capable of adapting their content in real time based on user data. It’s alive! Launched in 2016, the French startup Reelevant gives users access to an email editor, complete with templates and drag & drop images …

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RebelMouse launches new tool for publishers

RebelMouse, a startup aimed at boosting your content’s organic reach on social media, has launched Discovery—a new tool that connects publishers with like-minded social media accounts. CRM meets CMS RebelMouse’s Discovery tool is a customer relationship management platform (CRM) that can be easily integrated into many different content management systems (CMSs). Snapping right in with …

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Twitter & SoundCloud bring music to Moments

Twitter’s ‘best-of’ curated space, Moments, just got a whole lot more musical. Musical Moments Since 2014, SoundCloud’s audio cards have made it possible for people to share and stream songs with a single click directly from their Twitter timeline. Until now, however, SoundCloud audio cards have been absent from Moments. For curators, the expansion of …

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