[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

February 2020

LinkedIn’s New Personal Branding Features

Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, of which they can hopefully dine out for many moons to come. Who knows, maybe get a sweet gig on commercial radio. Or …

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Google Angers Agencies With Partner Program Update

Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with alleged anti-competitive behaviour, it is now the turn of marketing agencies to fall out of love with Mountain View’s finest. It is hardly scandalous to say that digital and social media marketing is …

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[NEW STUDY] Email Marketing Benchmarks

Government Dominating Email Open Rates Globally Despite the meteoric rise of social media over the past decade, email remains a key tool for most communicators. However, much like social media, email performance is highly nuanced. To help get a better understanding of these variations, Campaign Monitor analysed 30 billion emails sent globally between January and December …

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What’s Up With Facebook Campaign Budget Optimisation?

September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their …

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Instagram Guidelines Updated After Bloomberg Meme Explosion

When Memes, Influencers & Politics Collide Last week saw perhaps one of the largest ever influencer marketing onslaughts as US Democrat nominee wannabe, Mike Bloomberg, threw his golden-rimmed hat into the ring. Bloomberg’s campaign team recruited some of the largest meme accounts on Instagram, via Meme 2020, unleashing an unprecedented, coordinated wave of sponsored posts …

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Instagram Launches New Appeals Process For Disabled Accounts

New Streamlined Appeals Process Takes Up To 24 Hours Over the past 12 months, the number of organisations that have been on the wrong end of a social media penalty, of some description or other, has exploded. However, as per Instagram’s latest product release, it looks like penalty management and recovery should hopefully being to …

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Pinterest Marketing Spend Up 51%, Users Up 26%

Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest …

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