Business listings launch on WhatsApp ahead of global rollout Facebook has announced the development of a "modern-day Yellow Pages" on WhatsApp. Its pilot, currently underway, lets users search for shops and services on the platform. Considering the Yellow Pages still exists and probably believes itself "modern-day" is in no way awkward… Mark Zuckberg, Founder and …
Post iOS 14, Facebook doubles down on automated targeting features Five months after the launch of Apple's iOS 14.5 update and the effects of Apple's privacy clampdown is beginning to be felt as the social media data hose chokes off. Launched in April, Apple's recent iOS update now forces social apps (amongst others) to get …
Facebook Releases Major Ad Targeting Update As Privacy Regulations Bite Read More »
Google Streamlines Display Campaigns Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for the time-poor and/or novices while also trying to dazzle more advanced users with a more significant input for machine learning. Google Ads will streamline Display …
YouTube engineers explain video recommendation rankings YouTube has published an overview of how its recommendation system works, which will help brands and marketers understand how the system ranks videos to users – with that insight, it should be easier to attract more views and earn a better response from your audience. Cristos Goodrow, VP of …
Facebook upgrades on-platfrom features due to Apple privacy clampdown Facebook has unveiled new engagement, lead generation and customer acquisition tools in a broad update that includes a whole raft of changes. Apple's new privacy features are undoubtedly a threat to how Facebook allows businesses to conduct business on the platform. These new features can be …
Facebook’s New Lead Generation and Customer Acquisition Tools Read More »
Social media accounts for 44% of all time spent on mobile According to the latest App Annie report, people are spending more and more time on social media apps – a trend that shows no sign of slowing down. Users spent 740 billion hours on social apps in the first six months of 2021 (H1 …
Twitter improving brand safety with better community controls Twitter has launched five new features, all designed to help improve community interaction, give users more protection from online abuse and allow them to control their content better. The platform wants people to be able to share how they feel with a greater sense of freedom, or …
Social media legal risks multiply with new ruling Australia’s High Court has ruled that media companies can be held responsible for defamatory comments left in response to social media posts. The judgement forms part of the Dylan Voller defamation case, which looks set to have massive consequences for the media industry and its relationship with …
Facebook Page Comments Liable for Defamation, Court Rules Read More »
Facebook explains the mythical blue-tick The coveted social media blue-tick has had social media users in a tailspin since its inception. The ultimate standard of making it, of quality, of legitimacy. However, for many years now, account verification has been somewhat shrouded in mystery and pseudo-science, but thankfully for no longer on Facebook and Instagram. …
Facebook Unravels Page Verification for Facebook & Instagram Read More »
iOS 15 Spells Trouble For Email Open Rates & Automation Apple's war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If digital marketers thought the iOS 14 update was bad, iOS 15 has upped its game and announced new features that will also give brands who rely on …
Email Marketing gets Squeezed in Apple Privacy Clampdown Read More »