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DIGITAL MARKETING NEWS

February 2023

LinkedIn Expands Newsletter Offering In New Content Marketing Boost

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LinkedIn’s Newsletter feature has grown from strength to strength since it was introduced (for example, newsletter creation has grown 10x year-over-year). The feature is a popular way for brands, marketers and creators to connect on the platform and could help marketers improve their outreach, especially since LinkedIn announced five new content marketing updates. Stay with

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TikTok Unveils Expanded, Richer Video Insights For Businesses

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TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video

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Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more

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Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsroom “(It) is a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion

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TikTok Introduces A Talent Manager Portal For Influencer Agents

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TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an extension of that platform, the Talent Manager Portal will allow creators’

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LinkedIn Outlines 2023 Search & Content Marketing Tools

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As we kick off 2023, LinkedIn has shared a few product updates and given a little insight into what users can expect throughout the year ahead. 2022 was an excellent year for the platform, which experienced record levels of community growth and engagement. Among them was the 4x year-on-year growth in newsletter subscriptions and a

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