Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurement and budget optimisation. AI-Powered Insights One of the most significant advancements in GA4 …
Google Analytics 4 Introduces New AI-Powered Insights Read More »
If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of the search results. According to recent data from a …
[NEW STUDY] Over Half of Google Searches Drive No Clicks Read More »
Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for …
[STUDY] Is Gen Z Ditching Search For Social Media? Read More »
Google’s parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google’s largest acquisition to date and could significantly bolster its position against Microsoft in offering cloud-based applications to businesses. Strategic Expansion into Customer …
The integration of AI into Google Search is rapidly transforming online discovery. Google’s announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feature will be available to over a billion users globally. As we …
Google Turns SEO On Its Head With New AI Overviews Read More »
Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emphasising the complexity of transitioning away from a technology deeply embedded in digital advertising practices. What Role Do Cookies …
Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as response and reach. With tools such as this becoming more popular (one study said 60% of US advertisers …
Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting Read More »
Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful information. More quality, less spam Elizabeth Tucker, Director, Product Management “We’re making algorithmic enhancements to our …
Google Releases Massive March Core Algorithm Update Read More »
Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search feature employs generative AI technology to give users rapid and concise summaries of their search queries, eliminating the need to click through multiple web …
[NEW STUDY] How is Google’s New Search Generative Experience changing Search? Read More »
Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Performance Max and how it works Performance Max campaigns allow advertisers to show their ads across the whole of Google’s ad inventory …
Google Adds New Gen AI To Performance Max Campaigns Read More »