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[STUDY] Is Gen Z Ditching Search For Social Media?

Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for …

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Google Moots Potential Acquisition of HubSpot

Google’s parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google’s largest acquisition to date and could significantly bolster its position against Microsoft in offering cloud-based applications to businesses. Strategic Expansion into Customer …

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Google Turns SEO On Its Head With New AI Overviews

The integration of AI into Google Search is rapidly transforming online discovery. Google’s announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feature will be available to over a billion users globally. As we …

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Google Once Again Delays Ad Cookie Cull

Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emphasising the complexity of transitioning away from a technology deeply embedded in digital advertising practices. What Role Do Cookies …

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Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting

Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as response and reach.  With tools such as this becoming more popular (one study said 60% of US advertisers …

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Google Releases Massive March Core Algorithm Update

Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful information. More quality, less spam Elizabeth Tucker, Director, Product Management “We’re making algorithmic enhancements to our …

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[NEW STUDY] How is Google’s New Search Generative Experience changing Search?

Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search feature employs generative AI technology to give users rapid and concise summaries of their search queries, eliminating the need to click through multiple web …

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Google Adds New Gen AI To Performance Max Campaigns

Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Performance Max and how it works Performance Max campaigns allow advertisers to show their ads across the whole of Google’s ad inventory …

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Google Introduces New “Trend Detection” Insights For GA4

Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. Understanding behaviour can also help businesses to predict future behaviour, allowing them to take advantage of it better. Similar to …

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