Google is bringing Gemini much deeper into Google Ads and Google Analytics, with a new generation of AI features designed to help marketers understand performance without digging through reports manually. At the centre is Ask Advisor, Google’s Gemini-powered conversational assistant. It can answer questions about campaign and website performance, investigate changes, generate visualisations and point

Google is moving paid search further away from the traditional keyword model. At the centre of that shift is AI Max, which Google launched last year as a way to give its advertising systems more freedom to interpret search intent, find relevant customers and adapt ads accordingly. Rather than asking advertisers to predict every search

Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, YouTube and Discover. The panel will indicate when generative AI has been used

At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversational Discovery ads, Highlighted Answers and AI-powered Shopping ads. It also expanded Direct Offers for shoppers and introduced