[SMK] AI & Digital Marketing Capability Transformation
Google is testing a more controlled route into AI Mode, allowing text ads from traditional Search campaigns using exact and phrase match keywords to appear when user intent is sufficiently clear. Google has been steadily pushing more of Search advertising towards AI-led targeting, matching and creative. AI Max can expand beyond an advertiser’s existing keyword […]
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Google’s AI search products are creating a new reputation management problem for brands. Businesses are already reporting cases where AI Overviews have confused companies, surfaced unrelated complaints and presented outdated information as part of authoritative looking summaries. At small scale, those errors could be dismissed as another generation of search oddities. Google’s reach makes that
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Google is bringing Gemini much deeper into Google Ads and Google Analytics, with a new generation of AI features designed to help marketers understand performance without digging through reports manually. At the centre is Ask Advisor, Google’s Gemini-powered conversational assistant. It can answer questions about campaign and website performance, investigate changes, generate visualisations and point
Google Boosts Reporting AI In GA4 & Google Ads Read More »
Google is moving paid search further away from the traditional keyword model. At the centre of that shift is AI Max, which Google launched last year as a way to give its advertising systems more freedom to interpret search intent, find relevant customers and adapt ads accordingly. Rather than asking advertisers to predict every search
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For much of the past three years, ChatGPT has been the default reference point for generative AI. It built the category, established the behaviour and became the product most people associated with AI search, research and everyday problem-solving. Google is now beginning to narrow that lead. Similarweb estimates that ChatGPT’s share of worldwide generative AI
[STUDY] Google Closes In On ChatGPT Read More »
Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to
Google Search Holds Ground As AI Use Grows Read More »
Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, YouTube and Discover. The panel will indicate when generative AI has been used
Google Adds AI Disclosure Labels To Ads Read More »
At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversational Discovery ads, Highlighted Answers and AI-powered Shopping ads. It also expanded Direct Offers for shoppers and introduced
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Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in Discover. Google is also testing a new control that allows website owners to opt
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Google unveiled a sweeping set of AI Search updates at its Google I/O developer conference last week, centred around a redesigned Search box, conversational AI experiences and a new generation of Search agents powered by Gemini 3.5 Flash. For businesses and marketers, the bigger story is not necessarily the technology itself, but what it signals
Google Pushes Search Further Into AI Read More »