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Google Introduces New “Trend Detection” Insights For GA4

Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. Understanding behaviour can also help businesses to predict future behaviour, allowing them to take advantage of it better. Similar to …

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Google Personalises Search Rankings With New “Notes” and “Follow” Options

Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and ‘notes’, which is a way to view other people’s first-hand insights about their search results. The move could be interpreted through the lens of increased competition …

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Google Maps Goes “Photo-First” In Business Listing Boost

Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & General Manager, Geo, Google “Now, when you search in Maps for specific things like the best place to find “animal latte art” or “pumpkin patch with my dog,” you’ll get photo-first results of what …

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X (Twitter) Joins Google Ad Manager To Boost Ad Performance

As a response to U.S. ad revenue falling 60%, social media platform X (which used to be known as Twitter) has partnered with Google Display Network in the hope that it’ll recoup some of its lost income by boosting its advertising base. The Google partnership follows a decision taken to start selling ads through Indian …

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Google Demand Gen Campaigns Finally Roll Out Globally

Demand Gen campaigns are set to be rolled out globally, with all customers set to have access to the feature, which is built specially for social media advertising and comes equipped with new features, insights, inventory and a new creation flow. Made for visual touchpoints Demand Gen was introduced in June 2023 to help advertisers …

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Google Launches New Demand Generation Campaigns

Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and is designed for advertisers who use social platforms to connect and convert consumers with attention-grabbing visual creatives. …

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Google Warns Businesses Against Culling Old Website Content

Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny Sullivan, Search Liasison, Google “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can …

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