Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to […]
Google Search Holds Ground As AI Use Grows Read More »
Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, YouTube and Discover. The panel will indicate when generative AI has been used
Google Adds AI Disclosure Labels To Ads Read More »
At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversational Discovery ads, Highlighted Answers and AI-powered Shopping ads. It also expanded Direct Offers for shoppers and introduced
Google Pushes Ads Into AI Answers Read More »
Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in Discover. Google is also testing a new control that allows website owners to opt
Google Adds AI Search Reporting Read More »
Google unveiled a sweeping set of AI Search updates at its Google I/O developer conference last week, centred around a redesigned Search box, conversational AI experiences and a new generation of Search agents powered by Gemini 3.5 Flash. For businesses and marketers, the bigger story is not necessarily the technology itself, but what it signals
Google Pushes Search Further Into AI Read More »
Google is pushing further into AI driven video, upgrading its Vids platform with higher quality generation, built in music tools and customisable avatars. While Vids has flown under the radar compared to Google’s flagship AI products, the direction is now clearer. Google is building for marketers who need to produce more video, more often, without
Google Bolsters AI Video Tool “Vids” Read More »
Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta is projected to generate $243.46 billion in ad revenue this year, narrowly ahead of Google’s $239.54 billion. That would give Meta
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New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately raises concerns about the future of organic discovery. However, the more important story sits
AI Traffic Fails To Replace Search Losses Read More »
AI platforms are rapidly becoming part of the discovery journey. Buyers are asking ChatGPT, Claude, and Google AI for recommendations across categories ranging from software and agencies to consumer products. As a result, AI visibility tracking is climbing the marketing agenda. The critical question is how reliably that visibility can be measured. New research from
[STUDY] AI Brand Tracking Isn’t Easy Read More »
Search is not just becoming more AI driven. Paid listings are taking up more of the results page and more of the clicks. Much of the recent debate has focused on AI Overviews and how generative answers are reshaping organic visibility. However, new data suggests a parallel shift that is just as commercially significant. Across
Google Is Reshaping Paid And Organic Search Read More »