The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated …
Marketers & Platforms Brace For AU Teen Social Media Ban Read More »
Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach. …
Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that can help shape more informed strategic decisions. Benchmarking Unleashed: Your Secret Weapon in Analytics Benchmarking is a …
Google Analytics 4 Launches New Benchmarking Tools Read More »
Google has recently updated its “Trending Now” tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in their communications across social media, search and beyond. Overview of Google’s “Trending …
Google Unveils Updates to Google Trends for Businesses Read More »
Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creative flexibility. These features are now available globally in English to all advertisers, with more languages coming …
After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 2022. Instead, Google is now proposing an updated approach focused on enhancing user choice …
Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurement and budget optimisation. AI-Powered Insights One of the most significant advancements in GA4 …
Google Analytics 4 Introduces New AI-Powered Insights Read More »
If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of the search results. According to recent data from a …
[NEW STUDY] Over Half of Google Searches Drive No Clicks Read More »
Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for …
[STUDY] Is Gen Z Ditching Search For Social Media? Read More »
Google’s parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google’s largest acquisition to date and could significantly bolster its position against Microsoft in offering cloud-based applications to businesses. Strategic Expansion into Customer …