[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

February 2015

Report: Australia lagging behind NZ for innovation

Australia is lagging behind New Zealand and other smaller markets, according to a new report. C'mon Aussie The Harvard Business Review has created a Digital Evolution Index which assessed 50 countries' readiness for the digital economy. The index based its score on four factors: supply (access and infrastructure), demand (consumer behaviours, trends and social media savviness), innovations …

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