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DIGITAL MARKETING NEWS

Month: June 2020

Google Maps & Search Get Messaging Upgrade

Google Business Messages Can Power Sales Or Customer Service  Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ability to message and interact with organisations directly from search engine results. The feature was then further extended to Google Maps …

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Instagram Expands Shopping Access To More Brands & Influencers

Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influencers) that want to connect with shoppers and sell their merchandise on Instagram. "Whether you are a candle business making a foray into e-commerce, …

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Facebook Content Approvals In A Tailspin Due To COVID-19

Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels like a daily spin on the roulette wheel. For not only are there issues galore with content approvals, but the pointy end …

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Snapchat’s Bumper Marketing & Product Upgrade

Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. Snapchat use has boomed in the past few months during the Covid-19 pandemic. The app now has over 229 million daily active users, and more than 100 million of those …

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Instagram’s New Marketing Copyright Headache

Instagram Sides With Photographers Over Embedded Site Posts Leveraging user-generated content (UGC) in social media is a popular and highly effective communications tactic. It adds authenticity, feels trustworthy and is a nice soft sell. However, due to a flurry of recent complaints from content creators, and a few suspect lawsuits in the US, Instagram has …

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Website UX Becomes Google SEO Ranking Factor

Google Introducing New "Page Experience" Algorithm Ranking in 2021  User experience (UX) has been a major tenant of web design for aeons. However, following Google's latest announcement, UX will now also directly begin impacting search engine rankings as of 2021. Google's latest UX search ranking update is known as Page Experience. Sowmya Subramanian‎, Director of …

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LinkedIn Upgrades Ad Retargeting Tools

LinkedIn Adds Engagement Targeting For Video & Lead Ads Recently during Microsoft's quarterly results, CEO, Satya Nadella, spelt out a grim picture of LinkedIn's fortunes. While platform usage surged, marketing investment took a major hit. Satya Nadella, Microsoft Chief Executive, April 2020 "We saw increased demand from work, play and learn-from-home scenarios, benefiting Windows OEM, …

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Facebook Creator Studio App FINALLY Comes Good

Content Producers Rejoice, Creation Comes To Creator Studio App Over the past year or so, Facebook has been building out and developing its Creator Studio. Creator Studio brings together all the tools you need to effectively post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts. Tools which previously were scattered …

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