[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2018

Australia opens probe into Facebook data fiasco

Following the Facebook data leak with Cambridge Analytica, Australia's privacy watchdog, the OAIC, has launched its own investigation into the misuse of private data. The whistle blows loud Following ex-Cambridge Analyitica employee Chris Whylie’s testimony of the leak, far surpassing 87 million users, Australia is keen on getting answers. In a recent blog post, Facebook …

Australia opens probe into Facebook data fiasco Read More »

BeautyStack makes bookings social

BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack’ or ‘btystk’—BeautyStack leverages Instagram-like visual appeal into a booking platform that is both user-friendly and convenient for vendors. A social post summarised its functionality into the simple phrase: ‘See It. Like It. …

BeautyStack makes bookings social Read More »

Snapchat serves up new Insights for Brands

Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Store, which tracks user views leading to in store sales. Now, they want to let marketers know the scale of users engaging the …

Snapchat serves up new Insights for Brands Read More »

Facebook announces Three New Ad Products at Shoptalk

Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the announcement of three new advertising tools at the latest Shoptalk conference. Last September, Facebook had announced the ability for retailers to create custom audiences …

Facebook announces Three New Ad Products at Shoptalk Read More »

LinkedIn now lets you ask for Referrals

LinkedIn has made seeking a reference easier than ever with the launch of the ‘Ask for a Referral’ button. Get the advantage Applicants looking for an edge are 4X more likely to be contacted by recruiters when including professional references, spurring LinkedIn to implement the process through a one tap button. Officially announced through their …

LinkedIn now lets you ask for Referrals Read More »

Smarter ways to promote hashtags and profiles on Insta

Instagram is rolling out a handy little change in user profiles, allowing hyperlinks to generate whenever you mention another account or hashtag. Instant links Instagram is putting special focus on the biography section of user accounts, so promoting hashtags and users is done instantaneously rather than appearing as basic text. Got your own hashtag to promote? No …

Smarter ways to promote hashtags and profiles on Insta Read More »