Captiv8 has made it free to access to over one million potential influencers via their platform. Real tool Captiv8’s Creator Discovery might just be the most practical free tool for connecting with content creators. If it delivers on its promise, it seems like a detailed catalogue of sweet influencer lollipops you can just pick up …
Group descriptions, security against members continuously rejoining after leaving, and a “catch up feature” are all among the latest improvements for WhatsApp. You seem familiar Admins can now send group-wide messages to make announcements, making it easier to keep a large base informed. WhatsApp’s latest announcement leans heavily into the suggestion of parent-teacher relations, community centres, and …
A piece of graffiti art has popped-up in downtown Los Angeles specifically for taking photos. The catch? You must have a certain amount of followers to be allowed to selfie. You must be this cool to ride The latest marketing gimmick is galvanising critics between hailing the security guarded mural as genius, or just plain …
No, Google is not steering the USA away from feet and inches: they’re launching Google Measurement Partners. Partners young and old The announcement heralds a contingent of third-party services that they reckon have something to offer folks who want something other than the G mainstream. At the moment, 23 partner logos grace the launch press …
Martech Mashup: Google approves Alternative Metrics Read More »
It seems Facebook is backpedaling on its blanket ban over cryptocurrency advertisements, in a stark reversal from its previous stance. No wooden nickels Having put an end to cryptocurrency ads as far back as January, Facebook is pivoting to allow crypto ads from pre-approved advertisers in certain circumstances. Originally, Facebook considered ads regarding coin offerings, …
Instagram recently launched Questions Stickers, as a way for users to take the pulse of their friends and followers. It seemed innocent enough, until things started to go wrong. Open honesty The premise was simple: whack a Question sticker onto your Story to ask your 'Gram buddies a question, and wait for the response. While …
Google Play has changed the way its recommendation system ranks apps, now placing heavier emphasis on quality and engagement than ever before. Efficiency, stability, engagement App efficiency and crash rates are already impacting how high an app appears in Google Play Store search and recommendation results. As of the end of June 2018, they’ve become …
In the wake of Free TV’s outcry, Facebook is having to pivot on its ad strategy by removing ‘fake news’ from all headlines. Facebook trying to join the plebs In an effort to steer the conversation away from its roll in the spread of erroneous information, Facebook has rolled out a series of ads declaring …
Visual storytelling and the ability to measure its effectiveness has become a mainstay for advertisers, so Pinterest is announcing new creative development tools for brands. Artful lightning in a bottle Creative PMPs (Pinterest Marketing Partners) are planned to allow businesses to scale how they create Pinterest content and integrate with the existing inhouse marketing specialists. Some of …
Google has announced plans to give its Chrome web browser the virtual reality experience. WebVR Back at Google’s big I/O convention in 2017, Google announced its plans for VR experimentation and is putting its plan into action by bringing the major update to Daydream devices. While Facebook’s Oculus continues to drive news with its mobile …