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Google Gives Advertisers More AI Max Visibility

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Google is introducing new AI Max reporting capabilities, giving advertisers greater visibility into how its automated Search campaigns select search terms, generate advertising creative and direct visitors to landing pages. The update comes as Google moves more of its traditional Search advertising functionality into AI Max, encouraging advertisers to adopt automated targeting as AI Overviews […]

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Meta Launches AI Agent For Businesses

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Meta is extending its AI capabilities beyond Facebook, Instagram and Ads Manager, introducing new integrations that allow its Muse AI agent to work across marketing, customer data, creative production and business applications. The company has launched Muse for Small Business, expanding its recently introduced personal AI agent with connections to platforms including Canva, Shopify, Klaviyo,

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ChatGPT Introduces Visual Advertising

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OpenAI is expanding ChatGPT advertising with new visual formats, additional brand safety controls and improved measurement capabilities, as it continues developing its advertising business. The new placements will allow advertisers to showcase products, services and experiences through imagery, initially appearing alongside images generated by ChatGPT users. Testing will begin later in October with a selected

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LinkedIn Lets AI Multiply Ad Creative

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LinkedIn is giving advertisers far more freedom to vary creative without manually building every version of an ad. Flexible Ads allow brands to provide multiple images or videos, headlines and descriptions, then let LinkedIn combine those elements into different executions and optimise delivery according to performance. Around that, LinkedIn is expanding AI Ad Variants, Draft

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Apple Intelligence Pushes Into Brand Discovery

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Apple’s long-promised Siri overhaul is finally arriving, after years in which asking Siri anything remotely complicated often felt like a test of patience rather than artificial intelligence. The new Siri AI is designed to fix that. It can understand personal context across messages, emails, photos and other information on the device. It can interpret what

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“Meta One” Adds Paid Business Tools

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Meta is bundling more AI, business and creator tools into a new subscription service called Meta One. The business plans combine verification, account protection, publishing tools, audience insights, additional WhatsApp functionality and greater access to Meta Business Agent. Higher tiers add features such as exportable analytics, team access, business broadcast credits and more agent capacity.

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Google Expands Search Ads Into AI Mode

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Google is testing a more controlled route into AI Mode, allowing text ads from traditional Search campaigns using exact and phrase match keywords to appear when user intent is sufficiently clear. Google has been steadily pushing more of Search advertising towards AI-led targeting, matching and creative. AI Max can expand beyond an advertiser’s existing keyword

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