Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to […]
Google Search Holds Ground As AI Use Grows Read More »
OpenAI has launched ChatGPT Work, a new agent designed to take on substantial projects across workplace apps, files and systems. Work can gather information from connected tools, break a larger objective into smaller steps and remain with a project for hours. It can produce editable documents, spreadsheets, presentations and web applications while users monitor progress,
ChatGPT “Work” Targets Business Adoption Read More »
Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, YouTube and Discover. The panel will indicate when generative AI has been used
Google Adds AI Disclosure Labels To Ads Read More »
Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can generate images from prompts, combine reference photos and edit them by sketching changes directly
Meta Pushes Muse Into Ad Creative Read More »
At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversational Discovery ads, Highlighted Answers and AI-powered Shopping ads. It also expanded Direct Offers for shoppers and introduced
Google Pushes Ads Into AI Answers Read More »
Marketing teams have spent the past two years being encouraged to use AI more often. Use it for campaign planning, research, content repurposing, reporting, customer insight, social copy, presentation development and every awkward first draft nobody wants to write from scratch. The message was simple enough: experiment first, work out the model later. That phase
ChatGPT Adds New AI Budget Controls, As Costs spiral Read More »
For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS 14.5 update weakened parts of Meta’s old tracking model. Now that same business-shared data may
Meta Expands Data Use In AI Feeds Read More »
Microsoft is moving AI agents from the chat window into the working day. Its new assistant, Microsoft Scout, is designed to sit across Microsoft 365, desktop and web environments, helping users coordinate meetings, prepare materials, identify deliverables and keep work moving without needing to be prompted every time. For marketing, communications, digital and customer teams,
Microsoft Scout Targets Marketing Workflows Read More »
Small businesses have rarely been short of tools. The harder problem is getting those tools to work together around the jobs that actually need doing. Claude for Small Business is Anthropic’s attempt to move AI into that gap. The product connects Claude to tools including HubSpot, Canva, DocuSign, Google Workspace, Microsoft 365, QuickBooks and PayPal.
Claude Boosts Business Integrations Read More »
Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in Discover. Google is also testing a new control that allows website owners to opt
Google Adds AI Search Reporting Read More »