[SMK] AI & Digital Marketing Capability Transformation
AI search is starting to influence purchase decisions well before many brands can see that a customer is in the market. New Australian research from WPP Media, covering 2,500 consumers across 12 categories, found that three in four respondents use AI-assisted search when making purchase decisions. That includes 58% using AI summaries within conventional search […]
[STUDY] AI Search Shapes Brand Decisions Read More »
LinkedIn is giving advertisers far more freedom to vary creative without manually building every version of an ad. Flexible Ads allow brands to provide multiple images or videos, headlines and descriptions, then let LinkedIn combine those elements into different executions and optimise delivery according to performance. Around that, LinkedIn is expanding AI Ad Variants, Draft
LinkedIn Lets AI Multiply Ad Creative Read More »
Microsoft is giving Copilot users the ability to build lightweight internal apps simply by describing what they need. The new App skill inside Copilot Cowork can turn a natural-language brief into a working application, then let the user refine it through chat, connect it to Microsoft 365 data, preview it, publish it and share it
Copilot Lets Marketers Build Apps By Chatting Read More »
Apple’s long-promised Siri overhaul is finally arriving, after years in which asking Siri anything remotely complicated often felt like a test of patience rather than artificial intelligence. The new Siri AI is designed to fix that. It can understand personal context across messages, emails, photos and other information on the device. It can interpret what
Apple Intelligence Pushes Into Brand Discovery Read More »
Meta is bundling more AI, business and creator tools into a new subscription service called Meta One. The business plans combine verification, account protection, publishing tools, audience insights, additional WhatsApp functionality and greater access to Meta Business Agent. Higher tiers add features such as exportable analytics, team access, business broadcast credits and more agent capacity.
“Meta One” Adds Paid Business Tools Read More »
Google is testing a more controlled route into AI Mode, allowing text ads from traditional Search campaigns using exact and phrase match keywords to appear when user intent is sufficiently clear. Google has been steadily pushing more of Search advertising towards AI-led targeting, matching and creative. AI Max can expand beyond an advertiser’s existing keyword
Google Expands Search Ads Into AI Mode Read More »
Canva has rolled out more than 100 updates across its Visual Suite, expanding how teams create, edit and move work between formats inside the platform. The latest changes span presentations, video, Docs, Sheets, Whiteboards and Canva AI, with more emphasis on moving between different forms of creative work without repeatedly rebuilding assets or switching tools.
Canva Expands AI Creative Workflows Read More »
Meta’s latest AI launch adds another layer to how people may discover brands, products and services across its platforms. Muse, launched on 8 September, is Meta’s new personal AI agent. It can carry out tasks across apps, help with planning and progress longer-term goals. People can use Muse through its own app or directly inside
Meta AI Pushes Deeper Into Brand Discovery Read More »
OpenAI is pushing ChatGPT further into business reporting and analysis with a new Data agent inside ChatGPT Work. Launched on 10 September, Data can connect to company information, investigate performance questions, build interactive dashboards and produce reports through a conversational interface. It works with data platforms including Snowflake, BigQuery, Databricks and Redshift, as well as
ChatGPT Pushes Into Business Intelligence Read More »
AI is starting to change the economics of media buying at the same time that CMOs are already under pressure to get more from flat budgets and leaner teams. Gartner expects more than 70% of global advertising spend to flow through self-service platforms where AI materially influences how media is bought, priced and delivered by
[STUDY] AI Puts Pressure On Client Agency Relationships Read More »