Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider. It’s currently testing a new tool which looks a lot like Google’s Performance Max and Meta’s Advantage+ automated ad placement models, which could lead to more ads being delivered across …
Apple Ads Mimics Google and Meta With Latest AI Tests Read More »
TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. TikTok “With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, …
TikTok Releases New Search Insights to Boost Content Marketing Read More »
LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but now advertisers can use them to promote posts from anyone. What are Thought Leaders Ads? Thought …
Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. Facebook “Today we’re introducing new AI-powered tools that provide more information and personalisation to people at the moment of discovery …
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools Read More »
The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets. However, the bill still needs to pass the US’s second chamber, the Senate, before it becomes law. If it passes and is signed, ByteDance …
We recently found out that most social media engagement these days doesn’t correlate to the number of clicks a post will receive, which may have led to some marketers re-thinking their social media strategy and aims. But what if declining referral traffic is part of a broader engagement trend across a variety of platforms and …
[NEW REPORT] Instagram Engagement Down 50% From 2020 Read More »
Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful information. More quality, less spam Elizabeth Tucker, Director, Product Management “We’re making algorithmic enhancements to our …
Google Releases Massive March Core Algorithm Update Read More »
It’s tough being a social media marketer. You have to deal a landscape that’s constantly shifting, all while being creative and engaging an audience. What worked today may not work tomorrow, and there are millions of theories about why that may be. Which is why reports based on empirical evidence can be so handy. One …
[NEW STUDY] Social Media Engagers Are Not That Engaged Read More »
YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. YouTube “Shorts creators: Collab is fully launched on Android and iOS!! Now, in addition to remixing with Green Screen and Cut, you can use Collab to record …
Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search feature employs generative AI technology to give users rapid and concise summaries of their search queries, eliminating the need to click through multiple web …
[NEW STUDY] How is Google’s New Search Generative Experience changing Search? Read More »