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DIGITAL MARKETING NEWS

Month: February 2021

TikTok’s Top 2021 Content Trends

New Report Sets Creative Tone For 2021 Understanding audience trends, knowing what will generate engagement, and harnessing creativity as we move through 2021 is vital for brands and marketers in a post-COVD world. Luckily for creatives, social media giants TikTok has spilt the beans on the creative campaigns and themes driving interaction on its vast …

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LinkedIn’s New Freelance & Consulting Gigs

LinkedIn Challenges Fiverr & Upwork With New Freelance Services LinkedIn wants a slice of Fiverr and Upwork's pie and is reported to be in the process of developing a direct competitor to those services called Marketplaces. Fiverr and Upwork connect white-collar workers to businesses that need their services. The pandemic has helped the duo increase …

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Shopify Integrates With Facebook & Instagram Shops

Facebook & Instagram Shopping Streamlines With Shopify “Shop Pay” In a move that's surprised nobody and caught even fewer people off guard, Facebook and Instagram have announced a smart new integration with Shop Pay, from Shopify. Brands and marketers will now be able to take advantage of Shopify Shop Pay's higher conversation rate and lightning-fast …

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Pinterest Announces Stories & Expands Ecommerce Suite

Microsoft tempts Pinterest with $51bn buyout  Last week, The Financial Times reported that in recent months Microsoft had approached Pinterest about a potential deal to acquire the hugely popular app for $51bn. Since the start of the global health pandemic, soaring consumer usage and advertiser demand has seen Pinterest's market value increase more than 600%. …

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Facebook Testing New Brand Safety Features

Facebook Trials Topic Exclusions As Advertiser Worries Mount Marketers have had a problem with Facebook Ads for some time, and the tech giant has finally instigated the baby-steps required to fix it. When someone as powerful and influential as Proctor & Gamble chief brand officer Marc Pritchard calls social media ‘5% of P&G’s marketing spending, …

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Facebook Data Scientists Break Down Algorithm

Facebook Engineers Dispel Ranking Myths Getting Facebook right is hard. It changes its algorithm without prior warning, post reach fluctuates widely, and the people who Like or Follow your page are as fickle as spring in Melbourne. Finding out how the Facebook algorithm works on a fundamental level is the key to driving meaningful business …

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LinkedIn Chatter Up 48%, New Engagement Tools Launch

LinkedIn Engagement & Marketing Spend Boom As with most social channels, COVID 19 has been kind to LinkedIn. While it took an initial revenue hit this time last year, it has since recovered well, and usage has surged amongst locked down white-collar workers.  Satya Nadella, Microsoft CEO, earnings call February 2021 “We once again saw …

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