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Instagram

Instagram Boss Lays Out 2023 Priority Areas

Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativity. Discover new things. Spark connections. Potentially a boost for businesses Instagram wants to inspire creativity …

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Instagram Audience Targeting Finally Comes To Meta Ads

Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …

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Instagram Rolls Out In-App Scheduling To Business Accounts

Social media managers rejoice because the era of juggling third-party apps and multiple browser windows to schedule your Instagram posts is over! In a move that will save marketers and content creators time, a new tool will help people schedule posts in advance without going to Creator Studio or your favourite third-party app. Instagram for …

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Meta Call Ads

Meta Upgrades Call Ads For Sales & Lead Gen Campaigns

For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …

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Meta introduces Collaborative Ads for local delivery on Facebook & Instagram

Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the …

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Meta Outlines How To Maximise Facebook Organic Reach

Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us. …

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