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Instagram Adds New Editing & Engagement Tools for Reels

It’s been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We’ll address that awkward turn-around later because there’s a bit to get through regarding the new features. Until now, Reels has been focused on videos. …

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Instagram Improves Business Discovery Tools Within Instagram Maps

Get ready folks, because if you get your Instagram offering right, you may be about to see a swarm of folk begging you to take their money. That’s because Instagram has updated its Maps offering to include a search feature that users will be able to explore locations around them. Instagram, via Social Media Today …

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Instagram Expands Reels Template Access, Speeding Up Video Creation

With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in …

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Instagram & Facebook Business Support Gets An Overdue Upgrade

A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small businesses have a way to get one-on-one support for a …

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Meta Announces New Creator Marketplace For Influencer Activity

Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a …

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Instagram Converts All Videos To Reels In New Test

In news that will surprise absolutely nobody, Instagram has said it’s working on more changes to Reels. TechCrunch revealed that all videos will be automatically converted into Reels. Testing is being carried out with select users around the world and is part of efforts to “simplify and improve the video experience on Instagram”, a Meta …

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Instagram & Facebook Algos To Be Overhauled, According To Meta Leak

To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s feed will start recommending posts to users regardless of where they came from. Furthermore, Messenger and Facebook will be reunited after …

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Meta Expands Ads & Messaging Business Tools

Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms, …

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