[SMK] AI & Digital Marketing Capability Transformation
New Instagram benchmarks covering more than 27 million posts suggest that brands should take a closer look at how frequently they publish, particularly if audience growth and organic reach have stalled. Updated in October, Buffer’s analysis draws on 273,000 active Instagram accounts and more than 13 billion engagements. It provides a substantial picture of current
[STUDY] How Often Should Brands Post On Instagram? Read More »
Instagram is bringing AI-powered content analysis and planning into Edits, allowing creators to examine their Reels performance, identify audience trends and generate new video ideas directly within the editing app. The upgrade could give Edits, Instagram’s answer to CapCut, a significant advantage by connecting the platform’s performance data with video production. Launched in 2025, Edits
Instagram Edits Gets A Major AI Upgrade Read More »
Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors including its topic, tone and likely audience relevance. Meta is also using its Muse
Meta AI Feeds Expand Organic Reach Read More »
Instagram is preparing for a future where short-form video alone may no longer be enough. Speaking at the first Scalable Summit in Venice, California last week, Instagram VP of Product Tessa Lyons said the platform is increasingly thinking about how to support content formats better suited to connected TV viewing. “I don’t think short-form vertical
Instagram Looks Beyond Short Form Video Read More »
Instagram is expanding its push towards original content, with a new algorithm update that prioritises originality across photos and carousels. The move builds on protections first introduced for Reels in 2024, signalling a continued shift in how the platform rewards content. For brands, this is not a sudden change in direction. It is an escalation.
Instagram Algorithm Shake-up Pings Memes Read More »
Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misunderstanding. Emplifi’s 2026 Social Media Benchmarks, built on analysis of more than 200,000 branded profiles across Facebook, Instagram, TikTok, X, YouTube and LinkedIn, shows growth, engagement and visibility
[STUDY] Instagram Growth Holds As Reach Declines Read More »
Instagram has officially rolled out three new features that mark a clear pivot in how the platform is used. Reposts, a Snap-style Friend Map, and a new Friends tab in Reels are now available to all users, each designed to increase engagement and facilitate social discovery. While none of these updates are revolutionary on their
Instagram Finally Adds Reposts and Maps Read More »
Instagram marketers looking to grow reach and followers in 2025 should be thinking less about clever hacks and more about consistency. New data from Buffer, based on more than 2 million posts from over 100,000 accounts, confirms a simple truth: the more you post to the feed, the better your performance. But before brands flood
Instagram Growth in 2025 Requires Consistent Posting Read More »
Social media marketers have long relied on familiar metrics — reach, likes, views — yet these numbers have often fallen short of explaining why something worked or how to improve it next time. They are useful for summarising performance, but less effective for guiding day-to-day creative decisions. Instagram’s latest Insights update offers a step towards
Instagram Updates Performance Metrics Read More »
In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely on one or two familiar formats. Success now comes from executing across the full suite of placements. Reels, Stories, Feed Posts, Lives,
Instagram Shares Content Engagement Guide Read More »